By Taylor Holden

SuperApps is an informational short Film by video producer Laurie Kolarik. SuperApps are very popular in Asia, Africa and South America, and considered by many to be the next evolution of Communication technology.  A SuperApp provides an all-in-one solution to mobile application design by addressing multiple user service needs in one place. These services might include scheduling appointments, financial transactions, transportation or even grocery shopping.  

Kolarik explains that SuperApps have had little consumer success in the United States so far because of, among other things, cultural barriers, data privacy and security concerns. What’s made the SuperApp prominent in places like Latin America, Asia, and Indonesia is the ability to share distribution networks and allow users to keep all of their services in one place.

Kolarik does a great job in explaining the amazing features of the SuperApp, its benefits and its drawbacks.  The visuals used in the film are strong, enabling the viewer to easily understand how the SuperApp works.  I would say that my only criticism of the film is that in a few places Kolarik’s voice is not completely clear, making it difficult to understand the message.

I am pleased to rate this film a 4 out of 5 stars. 

Taylor Holden is a Communication Studies major at Texas A&M University with a focus in Strategic Communication and Journalism. She is a Communication Intern at CMRubinWorld with interests in social media management, press release distribution, outreach communications, and marketing.

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