There’s a reason why Tom Hanks and Viola Davis drop by Stephen Colbert’s “Late Show” set.

The stars are hawking a product, be it a new film or streaming series.

It’s a mutually beneficial arrangement that’s worked for decades on late night and elsewhere. The stars provide appealing guests who share stories for the viewers’ amusement. Those appearances, in turn, offer “free” promotion for their respective projects.

Now, “Gutfeld!” is helping push product in a very big way.

Fox News’ late-night alternative is at or near the top of the late-night ratings heap. Host Greg Gutfeld tells the jokes his peers won’t, mocking President Joe Biden and the rest of the Democratic Party along the way.

The ratings speak for themselves.

Gutfeld’s numbers mean more people are getting to know contributors like Jimmy Failla, Jamie Lissow, Joe DeVito and more.

That goes double for “Gutfeld!” regulars like Tyrus and Kat Timpf.

The latter’s new Book is clearly benefiting from her time on the show, not to mention her willingness to defend free speech at a harrowing time in American culture.

Timpf’s “You Can’t Joke About That: Why Everything Is Funny, Nothing Is Sacred and We’re All in This Together” lets the pundit/stand-up riff on the First Amendment, the culture’s willingness to suppress points of view deemed inconvenient and more.

The book is currently the top-seller on Amazon.com.

Yes, I narrate my audiobook myself. Here’s the first minute of the first chapter pic.twitter.com/lhU41NhsSy

— Kat Timpf (@KatTimpf) April 20, 2023

She told The New York Post why self-censorship is wrong and how speaking our minds can be both hilarious and healthy.

Every tough thing I’ve ever gone through has been made easier by two things: humor and reminding myself that whenever you go through something tough, you automatically build a connection with anyone else who has, too. But what’s the use if we can’t talk about it? If we allow each other to express ourselves freely and openly, there’s no limit to the way we can connect to those around us.

Given the sky-high ratings for “Gutfeld!” you’d think movie stars, singers, comedians and more would be flocking to the show.

That’s not the case.

Gutfeld told Adam Carolla last year how the show’s right-leaning tilt means publicists steer their clients clear of his late-night set.

Timpf is brave enough to crack wise with Gutfeld and company. Now, she’s got the biggest book on the largest book platform on the planet.

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