Inspired by the obstacles we overcome in life, the Tony Tlapanco – directed video concept displays a young rapper striving to keep his head above water and working hard to remain on the right path. K-Prez goes in on topics such as being turned down for jobs and being left with no other alternative but selling drugs to maintain.

Despite the struggles, the artist remains focused on his passion, Music; which gives him hope and determination to “Keep On Running”.

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