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Beyoncé: Her representativeness and sociocultural impact

 Beyoncé is representative in the artistic and media scene of black culture, is a spokesperson for Social and relevant problems for society and has based her music on activism and messages to shake social and political structures, not only in the United States but throughout Worldwide.

Origin
  The singer was born in Houston, Texas, in 1981, and was encouraged to pursue a music career from an early age. She participated in the musical groups Girl's Time and Destiny's Child and in 2000 she debuted her solo career.
With her first solo album: Dangerously in Love,  she sold more than 300,000 copies in the week of release and the same later earned her 5 Grammys. In 2005 she was the first woman to win the International Artist Award at the American Music Awards. In 2011 Beyoncé started to manage her own career and in August, during her presentation at the Video Music Awards, the singer announced her pregnancy, this performance became the most watched in the history of the awards. Beyoncé is a singer, composer, performer, model, actress, director, screenwriter, mother, businesswoman and owner of more than 1000 awards.

Her importance
  You must be thinking: “Okay, but what does she do that is so extraordinary to be considered the greatest artist in the world?”. Well, some people describe the experience of having contact with the singer's art as a cosmovision (a way of understanding the world and seeing oneself in it), Beyoncé constantly presents this search for understanding the black being, for empowerment, freedom, ancestry , that you, a black woman, are also beautiful, rich in culture and philosophy, and at the same time show the scars engraved on our backs.

  Exploring Beyoncé's deliberately non-subliminal messages is an exercise in reflection on society and the importance of seeing ourselves represented. As in the 2013 Super Bowl, where the singer performed wearing the outfit of the Black Panther Party (American political party in defense of the African-American community, it was a group dedicated to the fight against police violence against blacks during the 60's). Her dancers wore black berets and raised their fists, like members of the "Black Panthers", and performed a choreography in which they formed an X, a possible reference to black leader Malcom X. This same performance became known as “The Super Bowl that didn't end ”, because the performance of “Formation” shook the American racist elite! The song's lyrics present a form of protest for black people shot down by police and its performance resulted in boycott attempts, pro-police protests and failure to provide security escort for the event.

  Formation is almost an anthem to all members of black culture, and also queer culture, which usually bears the brunt of world politics, while encouraging activism and fighting for basic human rights like equality.
  The American woman also brings the visual art of the sixth studio album (Lemonade) loaded with references to female empowerment and questions based on characteristic feelings of black women in society, such as loneliness. The film-album is divided into 11 parts that present a period experienced by the artist: Intuition, Denial, Anger, Apathy, Emptiness, Accountability, Reform, Forgiveness, Resurrection, Hope and Redemption. "Lemonade is a CONCEPT album based on every woman's journey to self-discovery and healing", declares Beyonce.
  Therefore, Queen B creatively conveys the importance of self-love, the fight against racism and the importance of rescuing your roots. Beyoncé has also publicly supported the Black Lives Matter movement, spoken out in favor of transgender rights, lent her voice to Hillary Clinton's 2016 presidential campaign, helped raise funds in the wake of Hurricane Katrina, donated millions of dollars to mental health charities after the Covid-19 pandemic and donated proceeds from her Black Parade single to the Black-Owned Small Business Impact Fund, which awards $10,000 grants to Black-owned businesses.

  In a mass culture so connected with the social environment and, at the same time, that sustains a privileged and racist economic system, which manipulates images by creating models of behavior, it is worth mentioning how important it is, not only for market value, but for different social groups, to see themselves represented by people who share the same experience as theirs and who can be influencers in this environment. However the market grows in a way that gives increasingly restricted opportunities, even so, the rise of people like Beyoncé, and even the duo Chloe x Halle, sponsored by Queen Bey, who also uses her renown to leverage several black artists and who are part of a vulnerable social group is seen as inspiring.

  The impact caused by her on the world stage is undeniable: Beyoncé conquered a space of her own in one of the most racist and sexist branches in the market. She gives voice to those who are not heard, gives them hope and she shows us that they won't break our soul.

Repórter: Letícia Vieira
Redigido por:  Cassiane Araujo 


This post first appeared on Intercultural News, please read the originial post: here

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Beyoncé: Her representativeness and sociocultural impact

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