The Paris Saint-Germain football Club was founded in 1970. Ronaldinho, David Beckham, Zlatan Ibrahimovic, and now some of the best players in the world (Kylian Mbappé, Lionel Messi and Neymar Jr., and) are just some of the outstanding players. who drew attention to the club. Being the most successful football club in France having won 27 titles in just ten years and a total of 43 in its history, PSG know how to manage around a good collaboration. From deals with major airlines to their collaborations with fashion brands, PSG have entered public prominence via collaborations and football perhaps more than any other club in recent memory.

The Club continues to grow in popularity around the world. It has gone from having no subscribers to over 160 million in just ten years, making it one of the most popular clubs in the world. The club has undergone a complete visual evolution due to its ability to reinvent itself and reach a stylistic conclusion that goes beyond football. Let’s take a closer look at the history of the hugely popular Paris Saint-Germain jersey.

Initial kit

The colors of Paris Saint-Germain are white, blue and red and have been since the conception of the club. They symbolize the French flag and also have a connotation specific to the City of Paris. The white refers to the glorious past of the club in Saint-Germain-en-Laye while the blue, red and the colors of the city represent the whole territory. All three colors are represented in the team’s home kit, with all-dark blue uniforms, red embellishments and white writing.

Le Coq Sportif, a famous French sportswear manufacturer best known for creating the legendary green St-Étienne jerseys of the same era, created PSG’s first all-red kit. Paris Saint-Germain’s first logo had a blue soccer ball with one of the hexagonal panels replaced by a red ship.

Current colors

In 1972, a new design with a red depiction of the Eiffel Tower on a blue background was adopted in place of the club’s previous logo that year. Daniel Hechter, a fashion designer who later became the club’s president, came up with the overall concept of the PSG shirt as we know it. He then credited Ajax, Europe’s finest and most successful team in the early 1970s, as the inspiration for his shirt. He simply replaced the Dutch club’s white with blue while keeping the wide central red stripe.

1986 – PSG partners with Adidas

In 1986, German sportswear brand Adidas became Paris Saint-Germain’s main kit supplier. The partnership will last 3 years before moving on to their main competitor. Although brief, the partnership brought us some iconic jerseys that are still a treasured collector’s item.

1989 – Nike partners with PSG

Nike and PSG have had a partnership for over 30 years. The initial kit designed by Nike, which dates back to the 1989/90 season, was a white jersey with a fold-down button-down collar. The length of the shirt was adorned with a striking red and blue vertical stripe. The shirt has a jacquard design emerging from the fabric and features the Nike Futura logo.

In 1992, the club introduced a completely new logo on its jersey designed by artistic director Étienne Robial. The logo features three rectangles – two blue and one red – each bearing the letters P, S and G. A black banner bearing the words “Paris Saint-Germain” in white sans serif is displayed below.

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1995 – Opel becomes main sponsor

In 1995, the German car manufacturer Opel became the main sponsor of Paris Saint-Germain, marking the end of the trend of sporting 2 or more sponsors on the PSG shirt. The Opel logo became a staple of PSG jerseys for much of the next decade.

The club restored the original logo with minor changes. In 1996, new text (Paris Saint-Germain in bold sans serif) which occupies the upper half of the emblem’s perimeter and the club’s founding year (1970) at the bottom were added. Much more polished than the previous version.

In 1999, PSG presented a completely redesigned shirt. German automaker OPEL, who have supported the French club for seven seasons, are still front and center, but this time the colors are totally different: the shirt sports a silver color scheme with a horizontal white stripe and a navy blue finish, including the collar. A fan favorite, worn again the following year.

2006 – Fly Emirates takes over as main sponsor

The fan-favorite “sponsorless” look on the clean design, which included a thinner Hechter stripe, was introduced for the 2006–07 season, with the start of the Fly Emirates partnership and a new wave of PSG.

The accompanying jersey takes us back to the original PSG colours. A fresh twist on the traditional kit, the blue jersey with red and white stripes down the middle, represents the turning point in PSG’s rise to the top of the French league. A year has been given to Zlatan Ibrahimovic, Edinson Cavani and Thiago Silva to develop their relationship and offer victory to Paris. Marco Verratti also had the opportunity to shine and show the world what he was capable of. Moreover, Leonardo’s historic signings helped usher in the new era of Qatar. PSG won all four national championships for the first time and qualified for the quarter-finals of the Champions League while wearing this uniform. This jersey represents the first phase of Qatar Sports Investments, which revived their dreams of European glories and developed the PSG brand internationally.

2018 – PSG announces a partnership with Jordan Brand

The partnership between PSG and the Jordan brand was one of the largest and most revolutionary in the history of sport, breaking down the barriers between basketball and football for the first time, demonstrating a new wave of what that was possible in the world of football fashion.

For the initial collection, the companies offered both lifestyle and sports products, such as limited-edition Nike Vaporknit Match uniforms with red accents and a simple black and white color scheme. All shoes in the Jordan Brand x Paris Saint-Germain collection are co-branded, including Air Jordan 1, Air Jordan 5, Mercurial Vapor and PhantomVSN cleats.

Like no other kit in PSG’s history, this one in particular has helped elevate their reputation. Jordan chose PSG above a number of other teams, including FC Barcelona, ​​and his selection singled out the club as true innovators among the best in European football. Unlike the conventional look, the black jersey contrasts nicely with the gray logo and stripe. It’s already established itself as an iconic jersey that we hope will serve as a catalyst for the return of the grit and swag of the early 2000s.

2022 – GOAT becomes sleeve partner

In 2022, online fashion and footwear resale marketplace GOAT joined forces. Through this new partnership, GOAT became the team’s new official partner and had the chance to introduce its premium platform to a new group of football and fashion enthusiasts. The GOAT brand appears on new club performance kits such as training gear and on-field match apparel.

The two companies are also working together to promote GOAT’s high-end platform and products to a new generation of football and fashion enthusiasts around the world, in addition to the appearance of GOAT on the premiere jerseys. club’s men’s team.
In August 2022, Paris Saint-Germain and the digital sneaker marketplace launched “People of Paris”, a new visual campaign and digital experience. The project studies fashion and the historical links of the Parisian community with French champions. It features residents from all walks of life in Paris with stars like Lionel Messi, Neymar, Kylian Mbappé and Prensel Kimpembe all pictured wearing past and present PSG shirts as well as vintage PSG apparel and accessories from the GOAT records.