Jennifer Lopezwho just turned 53, reveals again while launching his latest project.

Fresh out of her surprise wedding to Ben Affleck, the star celebrated her birthday on July 24 and marked the occasion by launching her new JLo Body line from her JLo Beauty brand, starting with the FIRM + FLAUNT Targeted Booty Balm. In one of her sexy campaign photos, Jennifer poses naked.

“We give all this care and attention to the skin on our face, but sometimes we neglect the body,” reads her Instagram account. “It was important to me to create a skincare routine for the body to meet its specific and unique needs, and we started with the booty!”

Jennifer, famous for hers, continued, “Today is my birthday and I’m giving YOU a special drop of #JLoBody FIRM + FLAUNT Targeted Booty Balm. Head over to JLoBeauty.com to purchase the video for a really sexy science for your best assets! #JLoBeauty.”

The new product retails for $65 on JLoBeauty.com and will also be available on sephora.com on September 6 and in Sephora stores on September 26.