It isn’t easy to be a Starbucks in today’s digital world. Starbucks has a solid brand image and a stable corporate identity, allowing it to adapt to digital transformation.

Starbucks would like to establish digital relationships with 60M of its 75M monthly Starbucks customers. This is because almost all of the company’s comp growth stems from digital relationships with Starbucks Rewards members. Starbucks Rewards is responsible for more than a third of all Starbucks sales. It has a low- to the mid-single-digit quarterly growth rate.

Create animated series for powerful storytelling

John Frink and Joel H. Cohen, frequent LA-Starbucks customers, have teamed up to create ” 1st & Mainspan-data-preserver-spaces=”true “>,” a series of animated shorts that highlight warm and everyday moments in Starbucks stores throughout the country. The seven-part series is set at Starbucks and features animated animal characters. Starbucks’ first animated series was inspired by the LA store, its customers, and baristas.

LaZebnik explains the creative process.

We are better at procrastinating than we are at work. You can see the vibe around you – the employees, regular customers, and the morning traffic. We thought that we could bring it to life in a fun way.

Those who have spent time at Starbucks will be familiar with the cast of characters. Julie, the “1st & Main” store manager and matriarch, is a bear, fittingly. Chet, a beagle contractor, seems to know everyone in his community and has kind words for everyone. Diego, a barista cat sporting a man-bun, takes pride in making the perfect beverage for all his customers.

* Provide Headspace Subscription for Partners

There are many mental health issues. 1 in 5 Americans has some mental illness every year. Customers and partners experience it daily in their lives, their stores, and the communities Starbucks serves.

Starbucks announced their commitment to mental health at a 2019 event for field managers from Canada and the US. Partners can subscribe to the app Headspace to help with daily meditation and mindfulness.

* Launch voice ordering and delivery with a Tech-lead company

Starbucks has taken another step towards improving the digital experience for Chinese customers by launching voice ordering/delivery capabilities in Alibaba’s smart speaker.

Customers can place orders for beverages and food by simply speaking their order. Delivery takes less than 30 minutes. The voice ordering capabilities of Starbucks, which leverage Alibaba’s Eleme on-demand food delivery platform for food delivery, further enhance the customer experience in the digital ecosystem.

Miffy Chen, General Manager at Alibaba, commented,

We are delighted to offer our cutting-edge Artificial Intelligence technology via Tmall Genie to serve Starbucks’ digitally-savvy customers. In response to users’ requests for local services, Ele. I launched a food ordering and delivery service. We are excited to offer a more varied and enriching experience through Starbucks voice ordering and provide a direct benefit for Chinese consumers in their everyday lives.

* Use Big Data, Analytics And AI To Boost Performance

The coffee giant has 90,000,000 transactions per week in more than 25,000 stores worldwide.

They increased their data collection to extract information about customers’ purchasing habits and better understand them. Starbucks app users collect a lot of data about product consumption habits. This data can be layered onto other data such as weather, holidays, and even special promotions.

Starbucks can use the data collected to create targeted and personalized marketing campaigns.

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