Learn how to get more people to read your blog. We’ve got you covered.

This post will teach you 35 powerful promotion tactics that you can use in order to increase Traffic to your blog.

We’ve organized the marketing strategies by channel: social media, paid ads, SEO, and email. (Plus, some bonus strategies that don’t fit in any of the channels above).

Choose the channel that you would like to concentrate on, and then go from there.

SEO is a great way to market your blog

Search engine optimization () is the most popular way for bloggers to promote and drive traffic to their sites.

This involves optimizing content so it can rank higher in search engine result pages (SERPs), thereby driving more organic traffic.

Here are some ways to promote your blog using SEO.

On-page SEO is a best practice

To increase traffic to your blog, you should optimize each post that you publish by following the best on-page SEO practices.

On-page SEO is a complex process. There’s not enough time here to cover all the details, but you should do these things for each post:

Research keywords first. It’s important to choose topics that are popular in Google and other search engines. These tools can help.

The target keyword should be used in the URL of the blog, the title tag, the meta description, and the first paragraph.

Make sure that your content is aligned with other posts already ranking in Google for the targeted search query.

It’s important to choose the right word count. Usually, 2,000-3,000 is a good range. However, it all depends on your current ranking.

Separate the text into H2s, H3s, H4s, etc., to make it as readable as possible.

For more information, please read our Beginner’s Guide to SEO. Check out our roundup for the best on-page tools.

Update your content

You probably have tons of old blog posts that you haven’t looked at for years on your site.

Google likes to rank new, fresh content. If your posts are outdated and old, you’re not likely to rank as high as you should.

This can be easily fixed by going back and updating them.

Remove any outdated information. Republish each post with a few fresh images, some updated information, and a keyword-optimized title.

It may only take a few seconds to get Google’s algorithm to give your old posts a second look and push them up in the search results, thereby increasing your organic visibility.

Related Reading: How to Update your old blog posts for maximum traffic.

Bonus tip: If updating your content is too time-consuming, you can use AI tools. You can give them old posts and then enter prompts for them to rewrite them in a manner that adds value. Then repost. Don’t completely rely on AI. It’s still necessary to edit and fact-check the post. It’s a bad idea to publish AI content with no editorial oversight.

Post as a guest on other websites

Guest posting is the process of reaching out to blogs and online publications that are in your niche to ask them to publish an article on their website.

You’ll usually be given credit as the author of the post and a link to your bio that leads back to your blog.

If the site that you are writing for allows it, you may even be able to promote your blog within the guest post directly.

Guest blogging is a great tool to help you build links (which will improve your SEO), and it can also put your blog in front of a new audience.

You hope that some people who read the guest post on your blog will become regular readers.

Use a Blogger Outreach Tool for finding guest posting opportunities.

Send your pitch to the appropriate contacts on each blog. Be sure to read our guide, How to Write an Outreach Email That Doesn’t Stink, before you do.

Join HARO

This is a service used by journalists to find experts who can contribute to their stories.

Bloggers can use this tool to get featured in major magazines and news outlets.

Sign up to be a contributor, and you will receive a weekly newsletter with questions and queries sent by journalists.

You can find questions on your topic and email them to the journalists asking questions with your contact details, along with your thoughtful responses.

When a journalist uses your quote as part of an article, they will usually credit you with a link to your blog.

You can reach more people by having their readers click on this link.

Backlinks from major news sites will also help you rank higher in search results and increase your traffic.

Internal links: Make the most out of them

Internal links are links that lead to pages within your website. Use them wisely.

Try linking to your blog in your main navigation menu if it is part of an ecommerce website or brand site. This will help you to attract more visitors.

Try to include some internal links in your blog posts that will lead you to related articles on your website.

This will not only help you with SEO but also improve your user experience and guide viewers around your website to increase the number of page views.

Concentrate on the right keywords

It’s important to have the right keyword strategy if you want to drive organic traffic to your blog.

Find relevant keywords by using keyword research tools such as SE ranking.

The best opportunities will be those that have a low level of competition and a monthly search volume.

Target only keywords that are relevant to your niche and are likely to generate traffic. You also have a good chance of ranking high in the SERPs.

You can analyze keyword competition by looking at what is already ranking. It may not be easy to compete if all of the posts in the top 10 Google results come from websites with high authority (high DA/DR) and are well-optimized.

If they are not optimized and come from a website with a domain authority similar to yours, then you may be able to outrank them.

The post How to Promote your blog: the definitive guide for 2024 appeared first on bizify.