As a business owner who operates online, Cyber Monday is among the most thrilling and busiest times of the year for your online store. It is all due to having an excellent Cyber Monday marketing strategy.

Sometimes, it is combined, and Black Friday. The two days signal the start of the season for shopping at the end of the year and a time of year when consumers are prepared to shell out substantial money.

In the U.S., the most significant spending on the internet 2018 in 2018 – $6.5 billion was made on Cyber Monday.

With the money to be had, you’d be foolish not to sit down and create a Cyber Monday marketing strategy you have made on your own.

If you’re unsure what you should focus on and how to set up your shop, come along with us for a discussion of Cyber Monday hacks and tricks to help you make the most of this spending purchase.

What is Cyber Monday, and When is It?

Although Black Friday sales have been popular since the beginning of the 50s, Cyber Monday – as you can imagine it is a more recent feature on the calendar for shopping.

Cyber Monday is scheduled to be this Monday following Thanksgiving; this year’s Cyber Monday will be scheduled for December 2nd, 2019 – the most recent date that could be used to begin falling.

Cyber Monday began its existence on November 28th, 2005. The term was created by Ellen Davis of the National Retail Federation and the former Shop.org Executive Director Scott Silverman, and its goal was to get people to purchase on the Internet.

While it was a new phenomenon, consumers quickly received Cyber Monday, and it has since become the most popular holiday of the year in online sales. Cyber Monday’s online sales have increased between $ 486 million as of 2005 and $6 billion by 2018 due to the increased use of online shopping and technological advancements – like smartphones.

Is Cyber Monday Different From Black Friday?

While Cyber Monday can be inextricably tied to Black Friday, and they’re both targeted at encouraging shoppers to purchase, there are some differences between them.

Black Friday is traditionally when brick-and-mortar shops and big retailers enjoy massive sales. The day is now synonymous with people who go to extremes to get deals, like getting up early to be the first to line up. Many people on Black Friday can be so intense that each year, people are injured and perhaps even killed during the rush to get the best deal.

On the other hand of the coin, we are experiencing Cyber Monday, when everything is conducted online instead of in a center or a physical store. Although significant retailers offer Cyber Monday sales, it is a day that smaller online retailers can also catch shoppers’ interest.

Where Should I Focus My Cyber Monday Marketing?

Even though Cyber Monday is certainly tied to the U.S., the Thanksgiving celebration – just like Black Friday – has become a significant shopping holiday worldwide.

Following its debut in 2005 in the U.S., online retailers worldwide have developed Cyber Monday-related marketing initiatives into their plans for the year. France, and Canada, were the first to embrace the day in 2008; the United Kingdom got on board in 2009, and in 2010 Germany and New Zealand joined in.

The spread of Cyber Monday has happened to an even greater degree and at a much quicker pace than Black Friday, making it an exceptional opportunity to conduct sales at any time.

As a drop shipper, is It Worth Doing Cyber Monday Marketing?

Since Cyber Monday has become a popular holiday across the globe, it’s a great day to reach shoppers from anywhere. People are looking to spend money on this day, and as a drop shipper, it would be foolish not to take advantage of it and persuade customers to spend their money on your product.

In 2017 Dropshippers Albert Liu and Jacky Chou earned $5,460 from sales during their Black Friday Cyber Monday weekend through their home decor store. Nearly half of their sales came on Cyber Monday by itself.

As I’ve mentioned before, Cyber Monday offers small online retailers the chance to participate in the excitement that was, for a long time, only the realm of big retailers. Black Friday may be the time for big significant brands, but on Cyber Monday, anyone can shine, providing they’ve got an effective marketing strategy.

Get Your Collections and Product Pages Primed

It’s time to revise and proofread all of your landing pages. Don’t allow anyone’s small mistake to cause havoc! If you’re concerned that your descriptions of your products are a bit uninteresting, or don’t know how to improve them, look at your competitors and determine what you can learn from how they approach them.

Make Sure Your Site Loads Fast

Did you ever leave a website in a rage because it took the longest load? I’ve done it. In the age of ultra-fast internet and instant access to the things, we need quickly, a slow site doesn’t provide an enjoyable shopping experience. To ensure your website is speedy, conduct some speed tests for it and then optimize it when needed.

Do Test Orders

There shouldn’t be any problems in the course of your morning. Therefore, the most effective method to ensure that everything goes smoothly is placing yourself in the shoes of a customer. Test a few orders from your store to ensure everything is running precisely as it should.

This is particularly important when attempting an entirely new vendor or adding new items. The final thing you need is a tiny error – for example, an incorrect shipping setting and chaos in your Cyber Monday plan.

Get Your Apps Sorted

In a perfect world, each customer to your shop will make a purchase. However, we know this is not the case. It’s good to know that there are numerous applications you can use to improve your conversion rate.

Spend time browsing the Shopify app store and discover the best option for your needs. There’s a wide selection of unique applications to pick from. The countdown timer can provide a sense that you’re in a hurry, and a cross-selling or upsell program could boost the value of your orders. Ultimately, the apps that benefit your store are contingent on what you’re selling and the overall vibe you’re hoping to create. Do some study and discover the most effective solution for you.

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