How to reach customers is one of the most critical questions that every entrepreneur must answer.
The Internet and digital media have changed our lives, our decisions, and how much money we spend.
Businesses are constantly looking for ways to attract new clients.
Most businesses cannot reach their target audience because they need to know where to find them.
Paid ads can also be a significant investment. If you use the new platforms, there is a hidden opportunity to reach millions of people organically.
TikTok is one of the many options.
They are increasing and allow creators to reach new audiences. Marketers who understand how to use these tools can get millions of people worldwide without paying a cent for paid advertising.
TikTok
TikTok, a Chinese platform for video sharing, was launched in 2016.
In the last few years, Instagram has become its most significant competitor.
During COVID-19’s lockdown, millions of new users joined the social network worldwide to watch educational or entertaining videos.
The app was downloaded over three trillion times, and 1.8 million people are expected to use TikTok each month by the end of the year 2022.
The Content
The maximum length of a TikTok is 60 seconds. The average TikTok video is 15 seconds long.
Creating videos and sharing them on TikTok may initially need to be clarified. However, it is straightforward.
TikTok is a video-sharing app that focuses on in-app creations. You do not need a fancy camera or editing software to create excellent videos.
You can create stunning videos using its internal tools.
Although most people associate TikTok with sharing dance videos, it is used by thousands of businesses and entrepreneurs to share educational content.
The Audience
As more older users join the platform, more than 40% of TikTok’s audience are between 16-24 years old.
Most of the social networks today were initially designed to attract younger generations. Once they became familiar with the platform, older generations began to join.
Facebook was originally a platform for college students. Yet, many grandparents of today scroll through their feeds each day. TikTok will follow the same path.
TikTok is an excellent platform for reaching a global audience.
If your TikTok audience is under 30, it is best to develop a strategy for marketing.
TikTok is already being used by companies such as Spakeball or Vessi to reach millions of new customers monthly.
You can benefit from TikTok’s growth strategies, regardless of whether you are a consultant, coach, or building your brand. Doctors and lawyers use the platform to build their brands and stand out.
What are the benefits, and how to get started?
Viral videos are an excellent way for new creators to reach an audience, even though TikTok is rapidly growing.
A TikTok post can become viral, even if it doesn’t have a lot of followers.
The app is currently a platform that favors fresh content and new creators. If you join soon and post relevant content, you can get tens of thousands of views.
Adding a link to your profile’s website or email address can convert your TikTok viewers into paying customers and subscribers.
The following are some examples of Pinterest
Pinterest is a search engine launched in 2009 by the United States.
Many people are familiar with Pinterest and have used it to get inspiration. However, only some understand how it can be used as an effective marketing tool.
Pinterest is the primary traffic source for thousands of blogs and businesses today.
The Content
You can use Pinterest to create vertical images known as pins that promote an article, video, or product.
Clicking on the Pin will take them to your website, where they can read a post, watch the video, subscribe to a newsletter, or make an order.
Pinterest is an excellent tool for businesses that sell digital products and services and physical products.
Creating visually appealing Pins and writing engaging copy to encourage people to click on the Pin and visit your website is essential.
The Audience
Pinterest is used by more than 360 million users every month. What is striking about Pinterest users is that they are overwhelmingly women with high purchasing power.
According to research, 47 percent of Pinterest users use the platform to make purchasing decisions. Most of these purchases are tied to major life events, such as weddings, childbirths, and relocations.
Pinterest is an excellent resource for online businesses, but even those not selling physical goods can benefit.
Personal Growth Base is one website that helps people become their best selves. The brand uses its Pinterest page to share Pins that include blog post titles to encourage people to read the content.
After you read the article and click on the Pin, you can subscribe to the weekly newsletter for personal development. If you enjoy the content, you can take an online course for a deeper dive.
What are the benefits, and how to get started?
Pinterest is a great platform for marketing automation.
You can schedule your Pins using Tailwind.
Pinterest is especially relevant for two types of businesses:
Businesses that already have a catalog of content, such as YouTube videos or blog posts. They can easily create Pinterest content by creating Pins from their existing content.
B) Businesses that sell products that appeal to women. Although more men are now joining, women still dominate this platform.
Pinterest is an excellent tool for businesses that want to reach middle-aged women.
The Medium
Medium is a platform for online publishing that allows anyone to publish and share written material.
Evan Williams, co-founder, and CEO of Twitter, founded the platform in 2012. Medium is now one of the top 300 websites. Anyone can sign up to share articles with just a few clicks.
The Content
Medium is a platform dedicated to -writing. It consists of stories and blog posts in various formats.
A medium is an excellent place for companies that use content to market via educational articles.
Medium is a great place to share articles on self-care or mindfulness. Your readers will likely become potential customers of your product or service.
Medium, like Pinterest, is a great way to build an email list in a knowledge-based business.
You can convert readers into customers and subscribers by adding a simple Call to Action at the end of each article.
The post THREE FREE WAYS TO DRIVE TRAFFIC TO YOUR BUSINESS IN 2023: TIKTOK, PINTEREST, MEDIUM appeared first on bizify.
