Initial public offerings are essential to career and business milestones. It is only natural that you want to nail your Ipo Communication Strategy. It’s a significant opportunity.

How can you get the most from the big day? Social Media can be the secret sauce to elevate your investor relations strategy from “good” to “great.” Its role has grown in the last few years and is now the preferred channel for listing-day communications. Your presence on listing day will help you connect with a new audience of investors after the IPO.

Continue reading to learn more about Social media’s role in your IPO communication strategy. We’ve also provided a detailed timetable with specific instructions on creating a triumphant social moment for listing day.

Why social media should be a Part of Your IPO communication strategy

Your social strategy is your outfit if your IPO is your first day at school. It helps you create a better first impression on potential investors. Here are three other reasons why social media should be part of your IPO plan:

This is a crucial tool for investor relationsSocial Media doesn’t only move markets by itself. Platforms have a built-in audience of investors, both large and small.

Social media is an excellent tool for investor relations professionals. They can use it to monitor meaningful conversations about their company or the market. Platforms like Reddit, Twitter, and others have been popular recently for retail and institutional investors who want to analyze and discuss market trends.

Abigail Schmitt is a Corporate Communications Strategist with Sprout Social

You can use your social media presence on the listing day to reach this new audience. Your strategy will help you attract your first investors.

Risk management is essential

Among the many responsibilities that come with going public are SEC rules. Social listening is a critical tool in risk management as you transition from the private to the public sector.

You’ll be under much scrutiny in the days before the IPO. Information that conflicts with SEC regulations can cause your listing to be halted. Social listening allows you to monitor conversations around your brand and ensure everything is in order.

After your first trade has been live, you can use social listening to monitor brand health in real-time. These insights are crucial when preparing your first investor Q&A.

Your IPO story unfolds here

The ceremony of ringing the bell creates a crucial social media moment. Nasdaq will boost your brand for a day. This will have a significant impact on your brand’s reach.

Businesses such as Expensify use this opportunity to strengthen their brand position as a publicly traded company. This example shows they have grown and stayed true to their vision by repurposing an existing social post format.

Social media allows you to use more immersive visual storytelling techniques like images, videos, and audio. If you compare it to a text-only release, you can tell which will make a lasting impression.

Combined with these conditions, social media is a powerful tool in your IPO communication strategy.

Creating a Social Communication Plan for Your Upcoming IPO

Confidentiality is the road to a successful IPO. Your business’s structure and operational norms will determine when and how conversations are moved beyond the C-suite to your communications team. It would be best if you organized your social media strategy.

Use this timeline to collaborate effectively with your social media team during the months before listing day:

IPO Marketing Strategy Share Overarching

Share the documents you have created to kick off your partnership. This will allow your social team to understand your IPO goals and expectations better while shedding some light on SEC regulations.

Included in your checklist are the following:

Your IPO story: What message do you want to convey with your IPO? This story will be told in part by social media. It would be best if you shared as many details as possible.

Priorities: Identify your top priorities and any concerns you have.

Important timeline info Be precise on any deadlines for content reviews. Social Teams are known to be lean. Anything you can do that will streamline their process will be greatly appreciated.

Feedback from the social team

Your social media manager can provide more insight into network-based platform opportunities. Your entire IPO communication strategy will benefit if you allow them to create their channel game plan.

Ask them to share their thoughts and provide feedback before, during, and following your experience on the listing day. They can highlight the risks and opportunities that you missed.

Team roles and responsibilities

Your IPO strategy will go beyond posting and engagement. For a successful listing, you will also need to own the following items:

Manage your inbox on the day: You will receive many messages due to increased brand awareness. This will likely require multiple people to cover breaks and monitor after hours.

Highlights of the event: The C-suite executives will be interested in how people responded to the day to gauge whether or not communications were successful. Determining who is responsible for these highlights will streamline the process and allow you to share live examples as they occur.

Employee advocacy: A employee advocate strategy will ensure that your IPO runs smoothly. It is the responsibility of whoever is in charge to make sure that all employees know what they are allowed to say and not to say before the event.

Choose a hashtag that is branded

Your Cashtag allows you to monitor conversations on Twitter about stocks. If you want to create a tag that you can use on all social networks, you will need.

Reporting on the success of IPO communications is more straightforward with a listing day hashtag. Cashtags will continue to be used in social media conversations for many years. Your branded IPO will be used in discussions specific to the listing date.

Create listing day content

It takes time to get legal approval for all communications related to IPOs. Prepare your copy and visuals in advance to give yourself enough time for the final approval.

Pro tip The Nasdaq Team will have a Social Professional suggest some opportunities for events promotion on their channels. You can use Sprout Social Calendar Notes to add a placeholder in your calendar once you know the date and time they will share their message.

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