Sparxoo is an award-winning digital marketing and advertising agency that integrates digital marketing and advertising. We work with many clients who have a variety of needs. We needed project Management software to facilitate creative collaboration to keep our trailblazing spirit alive. We needed software that could manage the day-to-day activities of our team, provide a central repository for brand assets and project information, and allow us to easily analyze and report on progress to improve visibility into our business performance.

Sparxoo searched for a platform that offered these features across many technologies. However, there was no one-stop-shop solution. We had to use multiple accounts and multiple tools. This resulted in more segmentation and red tape. This fragmented use made it difficult to measure performance accurately and impacted productivity. We needed a central software system that could combine project and business management. When we couldn’t find one, we made it.

Sparxoo’s innovative minds were responsible for Croow. CROOW’s lead developers were Sparxoo employees with firsthand knowledge of the challenges of other project management platforms. CROOW identified that existing PM technologies were often too specialized and designed for one end-user rather than being used by a group of people with different roles. CROOW was created to overcome these obstacles and bring relevant functionality and personnel together. One tool for all.

Developing CROOW

CROOW was added to our team by Sparxoo’s skilled developers, who are focused on the user experience. Our partner was Alison Engelhardt, Sparxoo’s Director of Web & Mobile Development. We met weekly to discuss tool adoption, workflow improvements, and any other feedback she had. Their perspective helped us to plan how we would organize our software. CROOW was developed differently than other PM tools. We added workspaces to allow for new levels of the organization, deeper testing of new features, and faster updates and release.

Sparxoo’s approach to branding projects is different from how we manage websites and how we manage our teams. We created CROOW to allow each user to create a system that is tailored to their business. CROOW allows you to organize projects into groups of deliverable types or into phases. This makes team workloads more visible and easier to understand.

Many agencies find it crucial to be able predict the workloads of their team members in advance and during the week. This is critical for measuring bandwidth and performance. A project management tool can help agency leaders predict when new projects will be approved and what resources are available for them.

Project Management Meets business Management

Not only agency leaders and account managers can benefit from strong project management, but so do creatives. The central location for creatives allows them to collect design edits, share updates with clients, and to communicate with both internal and external team members. Collaboration is key to project management in an agency. Having a direct line for communication between a client and the team drastically reduces the need to send redundant emails or phone calls. This results in everyone saving time. To streamline the tasks between clients and agencies, take a look at agency management Software. These tools allow you to work directly with clients, and take on larger projects and clients than ever by managing visibility.

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