For many small businesses, it is very hard for them to manage Social Media, mostly because they do not have the resources and time to learn and fully utilized social media to help their businesses. The same goes with all marketers; without effective tools, there is no way for them to keep up the fast-paced digital space.  Following are top 15 social media tools that can effectively aligned with your business’ objectives.

1. bit.ly

bit.ly is a url shortener. Like most shortener websites out there, it has the ability to shorten a longer url into very short one. Twitter, for example, has its own shortener:  t.co . The different between bit.ly and t.co is that bit.ly provides very valuable information on data tracking; bit.ly is able to track how many people click on the url and what network they are using. In addition, you can create own shorten url with your own domain; all you have to do, just pointing the domain to bit.ly and they will take care of the rest.

2. Edgar

Social media is a fast-paced platform. Especially in Twitter, thousands of tweets go out every second, and only fraction of people will see your tweet. In order to drive traffic to websites, digital marketers will need to keep posting new content or repurpose content, which can be a real pain and time consuming. Edgar is a platform that allows you to schedule content and update more frequent. Edgar allows you organizes and categorizes your content, after that, you create a posting schedule, and then Edgar will auto post them. The beauty of Edgar is that once you have run out, Edgar will go back to old posts and start from the beginning, and reshare old content.

3. ManageFlitter

ManageFlitter is a great tool to grow your Twitter followers. As your Twitters followers grow, it becomes increasing hard for you to track who are inactive and fake. ManageFlitter is a great tool that allow you easily manage and unfollow people who are not active or not following you back. You can also search and find your competitors’ followers, and follow them. One cool thing about ManageFlitter is able to schedule your posts at optimal times so that more followers can see your posts.

4. Commun.it

Effective social media marketing is all about interaction. Commun.it is a great tool that can help you build relationships in Twitter community. It can track who has mentioned you and retweeted you, as well as who has unfollowed you. You only need to spend 5 minutes or so a day to thank anyone who has retweeted or answer questions to anyone who has mentioned you. Small gestures or response such as “Thank you” can play a big role in building relationships.

5. Buzzsumo

Buzzsumo is an awesome to find relevant content to share. Now, by sharing others’ posts that relevant to yours can actually boost your authority in your field. To find out most popular posts that relevant to yours, you can simply type in keyword phrases, and one click of the button, Buzzsumo will return a list of most popular posts that are being shared in the social media. Another way you can search is by typing in your competitor’s url, and Buzzsumo will return the most popular posts sorted by total shares.

6. Inkybee

Finding influencers on social media is very critical to the success of your digital marketing campaign. By establishing good relationships with top influencers in your niche will get them to share your content and services. Inkeybee is a great platform that allows you search right influencers to build relationships with. All you need to do is typing a keyword phrase into search box and hit the search button.