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18 Companies Exit Diddy’s New Online Marketplace for Black Brands

Sean ‘Diddy’ Combs – Getty

*Eighteen companies have pulled out of Sean “Diddy” Combs’ recently launched online marketplace Empower Global.

The move comes as the music mogul faces a slew of sexual assault allegations, Rolling Stone reports. 

“We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable,” said Annette Njau, founder of luxury bag, eyewear, and apparel company House of Takura. “We believe in victims’ rights, and support victims in speaking their truth, even against the most powerful of people.”

Fulaba Founder Haby Barry confirmed to Rolling Stone that the company is leaving Diddy’s platform for Black businesses and entrepreneurs. 

“Fulaba is all about empowering women and girls,” Fulaba Founder Haby Barry said, according to Rolling Stone. “We will not associate with anything or anyone that is counter to our values.” 

Cassie and Diddy – Getty

Diddy launched the e-commerce platform Empower Global over the summer. According to a news release, the service “allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs.”

The initial launch in July unveiled over 70 brands, including Silver & Riley, Actively Black, Scotch Porter, Coco & Breezy, Kultured Misfits, Gwen Beloti Jewelry, Buttah Skin, Marie Hunter Beauty, Pound Cake, B.M. Franklin & Co., Beauty Stat Cosmetics, Cecilia’s House, Cise, Cool Creative Clothing, June 79, Rebecca Allen and many more.

“My mission has always been to empower Black entrepreneurs and create more opportunities for them to access the resources, tools and support needed to build successful businesses,” said Combs in a statement at the time. 

“Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle,” Combs added.

We reported earlier that Combs recently settled a $30 million lawsuit with his ex-girlfriend Cassie. Last month, she accused him of rape, physical abuse, and sex trafficking during their decade-long relationship. Details of the settlement have not been revealed. 

Diddy is now facing four additional sexual assault lawsuits. He denied all allegations via his representative Nathalie Moar, stating, “ENOUGH IS ENOUGH. For the last couple of weeks, I have sat silently and watched people try to assassinate my character, destroy my reputation and my legacy. Sickening allegations have been made against me by individuals looking for a quick payday. Let me be absolutely clear: I did not do any of the awful things being alleged. I will fight for my name, my family and for the truth.”

READ MORE: Diddy Launches Online Marketplace for Black Brands

The post 18 Companies Exit Diddy’s New Online Marketplace for Black Brands appeared first on EURweb.



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