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Snoop Dogg’s Blunt Roller Partners with Jimmy Johns for 4/20 Campaign | EUR Exclusive

The Mucnhie Crusher sandwich

*Jimmy John’s is celebrating cannabis culture on 4/20 by Rolling out a nationwide promo code and exclusive 4/20 sandwich called the Munchie Crusher, and they’ve teamed with Snoop Dogg’s personal blunt roller to help get the word out.

Jimmy John’s app users can satiate their munchies the week of 4/20 with the code FREESIDE when used alongside any Regular or Giant size sandwich purchase. For a limited time, treat yourself to the new Munchie Crusher, stacked high on wheat bread with Turkey, provolone & avocado spread, cucumber, lettuce, tomato, sliced pickles, oregano-basil & mayo. If that doesn’t sound yummy enough, the paper the sandwich is wrapped in can be used as rolling paper for your cannabis flower.

If you’re in Long Beach, Calf. on Thursday (April 20) stop by the Jimmy John’s location at 421 W Broadway for a celebration that includes exclusive Jimmy John’s rolling papers, rolling demonstrations from “Roller to the Stars,” Ranagade (Snoop Dogg’s personal roller), DJ, giveaways and swag. To join the fun inside the store, customers must be 21 or older. The event goes down from 11 AM to 7 PM on April 20.

We caught up with Ranagade to discuss why she decided to “roll” with Jimmy John’s to help announce the Mucnhie Crusher sandwich. She also shared her journey to becoming a celebrity blunt roller. Check out the conversation below.

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Ranagade / celebrity blunt roller

EUR: So you’ve teamed up with Jimmy John’s to help roll out their Mucnhie Crusher sandwich.

Ranagade: Hold on, hold on, hold on, Shorty, Shorty, the magical part is, it’s a wrapping paper. So it’s literally a sandwich wrap rolling paper. Hold on. No, really? Let that sink in!

So now you’re outside somewhere, you and your friends. You done smoked all the papers. You don’t got no papers left. Now you’re running around scrambling, looking crazy, asking people like, “You got a paper for me? You got a paper for me to roll up? Yeah, I need something to roll up? I need something to roll.” And then one of your homies was smart enough to order Jimmy John’s.

EUR: The sandwich paper is…

Ranagade:… rolling, wrapping paper.

EUR: Genius.

Ranagade: It’s a whole thing. Besides that, they have a lot of other really amazing things, too. So through the app they have, obviously, what do the stoners want? We want it now. We want it freaky fast, freaky fresh, and we want it freaky free. Okay? So the freaky free thing is now you can put a FREESIDE, in all caps in their app. If you do that, you get a free side when you order this stuff. So the Mucnhie Crusher is about to crush it in the world of food because it just makes sense. It just makes sense.

So how did you come to partner with Jimmy John’s on this?

Ranagade: Because greatness always recognizes greatness, right? Think about it. So Jimmy John’s is doing their thing internationally, globally, they’re doing their thing. So Ranagade PerRana, the premier blunt roller of the planet, is also doing her thing. So I just think it’s movement, it’s momentum, and it’s greatness recognizing greatness.

The Mucnhie Crusher sandwich

How can fellow cannabis connoisseurs get involved in this campaign?

Pull up, pull up, pull up, pull up, pull up, pull up. Put that in all caps, PULL UP. 4/20, Jimmy John’s, we’re going to be down in Long Beach. Invite everybody. The whole thing is pull up. We got a DJ, we got swag bags, we got dope drip for everybody. We got stuff you can take home. We’re doing a pop-up at a store in Long Beach. So it’s even cool because we’re at the actual store doing it. So it’s not an offsite location. You’re actually getting to experience the whole thing. So you could bring all your friends, get free food, get free snags, get free swag, get free everything.

And mainly, most importantly, you get to come see me live in the flesh. It is Sasquatch. If I am Bigfoot, who finally got identified after all these years of rolling up for all these celebrities and just being known as… There’s this professional roller that exists and no one knew. It was a little old me doing it this whole time. And then the world spotted me in the jungle and plastered my face all over. But a lot of people want to know what that looks like or what that feels like to meet.

And then as a woman, as an immigrant woman, as an oppressed woman, as a woman of color, as a woman who has to fight every single day to show up and go harder than everybody else has to go, it feels really, really good to be recognized by Jimmy John’s and having them have me come out. I think that’s so big. And then we’ve both got double names, Jimmy John’s, Ranagade PerRana. It’s a whole situation. But I really appreciate them. I think their food is delicious. And they really truly are freaky fast and freaky fresh, and I’m happy to go roll some freaky fire sandwiches for them that day. So it’s going to be a really, really good time, for sure.

How did you become a celebrity blunt roller? 

I mentioned before in the interview that made its way around the world, I knew someone who knew someone who was working with Snoop, in Snoop’s Premium Nutrients. He has a company called Snoop’s Premium Nutrients. I was essentially then suggested by someone to go in and show these people that I could roll because they wanted to start rolling for him instead of just, I guess, gifting him the flower. Honestly, in a nutshell, preparedness meets opportunity. Practice meets the opportunity to show what you’ve done. So I think preparedness, practice. Whatever you do in life, do it with excellence. If you are the mom who cooks pancakes for your kids every day, I bet you those circles are perfect, and I bet you you’ve at some point mastered the art of getting that perfect golden brown, right?

So whatever you do in life, you do it in a really perfect way. And I think somewhere too, once again, going back to me being an Iranian woman, a woman that comes from a lineage of hard-going, hardworking, resilient people. My grandfather was exiled twice. I was born in the middle of a war. I survived one of the deadliest earthquakes in the world, the Rudbar-Manjil earthquake in Iran. So there’s a lot of things that when I wake up in the morning, I know why I am here. Right? So whatever you do, you make it make sense. And somewhere the art form, my art of rolling, which is genuinely an art, there is science to it, there’s physics aerodynamics, there’s thermodynamics, there’s a lot of things that are actually proponents in creating this perfect experience for someone to continue to be hired over and over and over again. The Steph Curry of blunts. Every three is going in. Every one is perfect.

So that’s an art. So to be recognized as an artist mainly, but then to have all those little parentheses: woman, Iranian, small, woman. I had to throw woman on there four times because that’s four strikes against us. All these things, but an artist, an entertainer, and ultimately, someone who’s fighting for freedom all over the world. So that’s really what this is about. 

Jimmy John’s is allowing Ranagade PerRana to once again show the world that dreams do come true and that you can carve your own path. You can truly grab a machete and go out into the jungle and make your own path. Every path that you’re on now was created by someone. Either you’re a leader or you’re a follower. So in this life, I, Ranagade PerRana, chose to be a leader. And to link with another leader in the industry like Jimmy John’s just feels great. I love it.

Snoop Doggy Dogg attends The 3rd Annual Stonys presented by High Times magazine on March 3, 2002, at B.B. King Blues Bar and Grill in New York City. (Photo by George De Sota/Getty Images)

What about smokers who need blunt rolling tips? Do you have any tutorial videos online?

There is a couple of videos. Funny enough, I just did the Jason Alexander show, a podcast. That is George Costanza from Seinfeld, and I just taught him how to roll a blunt. So there’s actually a video of me teaching George from Seinfeld how to roll a blunt online. They just had me on their podcast. But there’s a lot of educational stuff coming out. I actually have an educational platform that I’m going to create now, the American Association of Rolling Professionals. And that’s going to be an actual academy for you to be able to go and get certified through and licensed through and things like that. So big things coming.

Oh, as well, my adhesive that I have used to roll all of these close to half a million blunts since I’ve been a professional roller in 2016 that I invented myself, I finally have available for the market and the world to buy. So adhesive coming soon. Ranagade PerRana’s adhesive coming soon. My podcast is also coming out. I’m going to try to get all the Jimmy John’s gang to come be a guest on my podcast after we do this 4/20 joint. But basically, all you need to know is on 4/20, it’s about to be lit. It’s about to be lit. Look at how far we’ve come in the world that Jimmy John’s, a huge successful corporate food chain, global, is cool enough and dope enough to rock with the gang.

So for fans that want to know if Snoop is down with the Indicas, Sativas, or hybrids, what say you about that…

Tell them based off HIPAA laws, I’m not allowed to discuss any of my clients’ personal choices. Tell them, though, cannabis comes in a variety of strains, and they should learn about it so they can figure out what works best with them. Tell them don’t believe the hype. Sativa is not hyper. Indica is not a downer. They all have different things that they do to your cannabinoid receptors, and your body processes them all different. So tell them to educate themselves on the wide art and world of cannabis and don’t be so nosy.

The post Snoop Dogg’s Blunt Roller Partners with Jimmy Johns for 4/20 Campaign | EUR Exclusive appeared first on EURweb.



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