*Hip-hop icon Snoop Dogg has teamed with Skechers to make the ultimate Super Bowl commercial.

The :30 second Skechers x Snoop Dogg commercial will air in the U.S. and Canada during the fourth quarter of Super Bowl LVII on Sunday, February 12. Per a new release, in the ad, Snoop rides high, chills, clips, coaches, and heads to the Oval Office in Skechers Hands Free Slip-ins® during an action-packed day unique to the West Coast rapper.

The Skechers x Snoop Dogg commercial follows the hip-hop star as he demonstrates how Skechers fits every part of his life. The commercial features Snoop’s hit “Who am I? (What’s my name?),” and cameos from fellow Skechers ambassadors Howie Long, Tony Romo, and Snoop’s close friend Martha Stewart.

The idea behind the “All Walks of Life” commercial was conceptualized by Dogg himself. Watch it below.

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Skechers ran its first Super Bowl ad in 2010 starring Joe Montana, and in 2011 the footwear giant tapped Kim Kardashian for a commercial. In 2012, the TV spot featured Mark Cuban and a French bulldog named Mr. Quiggly. Last year, the company unveiled two ads featuring country music legend Willie Nelson.

“The commercial with Mr. Quiggly was one of my favorite all-time spots, but tune in this February. I think you’ll be pleasantly surprised,” Skechers president Michael Greenberg recently said.

The Big Game airs live starting at 6:30 p.m. EST when the Kansas City Chiefs and the Philadelphia Eagles will face off in Arizona. Watch it on Fox and the NFL+ streaming apps.

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