Supermodels Adriana Lima and Karolína Kurková and movie stars Cate Blanchett and Bradley Cooper were among the stars that attended the IWC Schaffhausen 150th birthday celebrations and the launch of its Jubilee Collection.
The start studded guest list included Ronan Keating and Storm Keating, Juan Mata and Luis Figo, Alex Riviere and Andres Velencoso, influencers such as Johannes Huebl and Kristina Bazan with musical performances from Aloe Blacc, jazz drummer Eric Harland and singers Ronan Keating and Paloma Faith.
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| Ronan Keating and Storm Keating |
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| Bradley Cooper and Christoph Grainger Herr |
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| Adriana Lima, Christoph Grainger-Herr, Karolina Kurkova and Franziska Gsell |
The gala evening at the Salon International de la Haute Horlogerie in Geneva saw around 800 guests participate in the event, including Iwc Brand Ambassadors and global stars such as actors Cate Blanchett, Bradley Cooper and James Marsden.
To celebrate its 150th anniversary, IWC is currently showcasing a spectacular Jubilee collection comprising a total of 27 limited-edition watches from the Portugieser, Portofino, Pilot’s Watches and Da Vinci families at the Salon International de la Haute Horlogierie.
In keeping with tradition, IWC invited guests to the exclusive gala evening hosted by TV presenter Tess Daly.
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| Tess Daly and Storm Keating |
Earlier in the day, several IWC brand ambassadors took a look at the Jubilee collection at the IWC booth, designed in the industrial style of the early days of IWC.
The centrepiece of the trade fair booth was a gigantic time machine with digital display discs inspired by timepieces such as a Pallweber watch.
