London-based menswear Brand, Labrum's autumn/winter 2018 collection keeps attention on clean, effortless silhouettes combined with textured patterns.
The Freetown collection launched at London Fashion Week Men's.
The colour palette is kept simple with a focus on monochrome, navy and tartan.
The key fabric this season is the geometric diamond jacquard.
The fabric draws inspiration from the country of "gold and diamonds", Sierra Leone and forms the basis of the brand's classic tailored suit and freetown shirt with curve detailing on the lower placket.
The AW18 collection also sees a shoe customisation collaboration with running brand, Ascis.
The brand announced on Instagram, Labrum had teamed up with Asics Tiger for an Exclusive Customisation project on their iconic GEL-Mai shoes.
Only 60 pairs were made available for a friends and family release, and not general sale.
But for SS19, talks are ongoing on a possible wider release or other avenues of collaboration.
This season's collection pays homage to the birthplace of Labrum's founder, Foday Dumbuya of Freetown, Sierra Leone.
The brand partnered with illustrator Masha Karpushina to showcase the individual aspects of working lives from the mountains to the sea, with each part playing a critical role in the harmonious ecosystem.
But for SS19, talks are ongoing on a possible wider release or other avenues of collaboration.
To mark our AW18 presentation, we have teamed up with our friends @asicstiger for an exclusive customisation project on their iconic GEL-Mai. It’s limited to only 60 pairs, but we do have 2 pairs to giveaway. This competition is available to all users worldwide. To enter to win, please complete all of the steps: 1. Follow @labrumlondon and @asicstiger 2. Like this image. 3. Tag 3 friends in the comments along with your UK shoe size and shipping country. The individual winners will be contacted via DM on 12.01.2018. Good luck! Shot by @markwhitfield #labrum #asicstiger #menswear #mensfashion #sneakercommunity #sneakerculture #designedbyanimmigrant #london
This season's collection pays homage to the birthplace of Labrum's founder, Foday Dumbuya of Freetown, Sierra Leone.
The brand partnered with illustrator Masha Karpushina to showcase the individual aspects of working lives from the mountains to the sea, with each part playing a critical role in the harmonious ecosystem.
