| Niikita Andrianova |
Model and creative director Niikita Andrianova attended the launch of TOKYOJIN at Harvey Nichols in London.
Andrianova wore a floral short dress, black boots and leather jacket at the Harvey Nichols and Japanese lifestyle retailer BEAMS launch party.
The freelance creative director tops off her look with red hair, pins on her leather jacket and heart and star shaped earrings.
She attended the party, which brings a taste of Far East men's fashion to London with the launch of TOKYOJIN.
The Harvey Nichols X Beams TOKYOJIN exclusive curation shines a light on Tokyo's hybrid lifestyle and provides a current and real-life perspective of Japan through a unique edit of Japanese apparel, accessories and homeware.
Key collections include ready-to-wear from BEAMS, BEAMS PLUS and BEAMS JAPAN. Available is also Harvey Nichols X Beams X Champion, a collaboration offering an exclusive sweater and T-Shirt.
The pop-up showcases a variety of lifestyle products including the traditional and highly sought-after Kokeshi dolls, ceramics for the home and artisan pottery.
Anita Barr, group buying director, Harvey Nichols said: "I've always admire BEAMS and their vision to showcase an exceptional level of craftsmanship across fashion, lifestyle and homeware.
"To be able to bring this concept to life in Project 109 at Harvey Nichols is really exciting and we believe the pop-up will resonate with our customers."
| Harvey Nichols Anita Barr & Pearson Poon with BEAMS Vice-President Keishi Endo |
Harvey Nichols X Beams TOKYOJIN threw a launch party to mark the opening of the curation.
Guests were treated to drinks, Japanese cuisine, DJ sets and goodie bags at the event at Harvey Nichols in Knightsbridge, London.
Until October 15, an exclusive Harvey Nichols X BEAMS T-Shirt is available with a choice of three exclusive designs.
More instore events will be held on September 16 with workshops including Bonsai tree assembly and a Risograph stationary printing and calligraphy class.
On September 21, customers can experience a Japanese whiskey masterclass by the House of Suntory.
TOKYOJIN runs for six weeks from September 1.
