a brand-new Collection for women.
For ERDEM x H&M, he'll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.
Erdem says: “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before.
Erdem says: “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before.
"It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time."
The filmmaker says the project gives him the chance to tell the story about fashion and a special collection.
“For me fashion is always about more than just clothing, it is a form of expression - a stand alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.
Ann-Sofie Johansson, H&M’s Creative Advisor says: “For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever."
The filmmaker says the project gives him the chance to tell the story about fashion and a special collection.
“For me fashion is always about more than just clothing, it is a form of expression - a stand alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.
Ann-Sofie Johansson, H&M’s Creative Advisor says: “For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever."
ERDEM x H&M will be available in selected stores as well as on hm.com on November 2.
