South Korean Menswear brand D.GNAK makes its debut at London Fashion Week Men’s with its spring summer 2018 collection.
For creative director Kang Dong Jun, the city presents an exciting new challenge, another urban horizon for a global label which has the crossing and meeting of cultures at its heart.
In English, it translates to “inevitable interaction”, or the coming together of two powers (因 – yin, and 緣 – yuan) to one unstoppable end.
In Buddhism, it's believed everything in the world is created by the meeting of yin and yuan – when it comes to fashion design, such chains of cause and effect are vital to the conception of a collection.
While SS18 continues the achromatic fusion of traditional Korean menswear and Western tailoring that is a D.GNAK trademark, this season the offering grows to incorporate colour – specifically beiges, mustards and yellows.
While SS18 continues the achromatic fusion of traditional Korean menswear and Western tailoring that is a D.GNAK trademark, this season the offering grows to incorporate colour – specifically beiges, mustards and yellows.
Bold red also interrupts the silhouettes: the back of a jacket is bisected by a long, vivid tape; detachable straps drape from a white suit.
As with much in the collection, the colour was chosen for its symbolic weight: here, red signifies destiny – a word that appears in Sanskrit, embroidered into garments with trailing threads.
Utility details accessorise the minimal silhouettes with strings, zips, belt loops and buckles.
These are clothes made for our hyper-connected world, at home on the streets of metropoles as diverse as London, Seoul, New York or Tokyo.
