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Chester Barrie launches first See Now, Buy Now collection at London Fashion Week Men's


Savile Row tailors Chester Barrie has launched its first See Now, Buy Now” collection at London Fashion Week Men’s.

The five piece capsule range is an A/W17 preview featuring some of the finest elements of the Chester Barrie collection.

Customers were able to order either in Chester Barrie’s Savile Row store or via the brand’s website.

In the collection, occasionwear celebrates the ultra-classic by adding a contemporary sophistication to tuxedos and smoking jackets.



Velvets in chocolate, navy and coal black are fashioned into modern smoking jackets with rich, deep Mogador shawl collars in complementary tones. 

Colour and texture are to the fore in the Chester Barrie jacket collection. Urban tweeds have drape and warmth and come in petrol blue, russet and moss green as well as the more classic hues.


Checks and tartans also play their part bringing highlight tones and surface interest. The standout piece though is the camel blazer – a very modern interpretation of an almost forgotten classic.

The highlight item in the coat department for AW17 is a cashmere change coat with faux fur collar and lapels.


English and Italians cloths (including some luxurious West Country flannels) have substance but are soft to the touch.

Texture is an important element. Especially with tweeds and Prince of Wales checks but it is the construction that makes it distinctive.

Structured suits are strong of shoulder and sculpted at the chest; the unstructured tailoring moulds to the body without restricting movement.

Both flatter and enhance; the shallow armhole allows for greater freedom of movement and a trimmer appearance.

The celebrities at the presentation included model Johannes Huebl, vlogger Jim Chapman, model and editor, Eric Rutherford, musician, Dougie Poynter and actor Craig McGinlay.

Model Johannes Huebl

Actor Craig McGinlay

Musician Dougie Poynter

Model and editor, Eric Rutherford

Vlogger Jim Chapman


This post first appeared on Mun Wai Wong, please read the originial post: here

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Chester Barrie launches first See Now, Buy Now collection at London Fashion Week Men's

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