| LFWM ambassador Hu Bing, Will,i,am and brother Carl Gilliam |
The Chariot Collection features two new distinctive silhouettes, the Chariot Archer High-Top and Chariot Archer Low-Top.
Inspired by the Ancient Roman sport of chariot racing – from the traditional shape of a chariot to the successful charioteers who bought their freedom – the Chariot is an everyday shoe for the modern champion.
Inspired by the Ancient Roman sport of chariot racing – from the traditional shape of a chariot to the successful charioteers who bought their freedom – the Chariot is an everyday shoe for the modern champion.
With a custom luxe rubber sole, the Chariot Collection is available in an array of distinctive colour combinations including orange with a green sole, pink with a pale blue sole, blue with an orange sole and metallic gold with a white sole.
MCCVIII’s second shoe collection features a reinterpretation of the brand’s Pharaoh silhouette with the introduction of the Pharaoh Fringe - in Black, Light Blue, Pink, Peach, Red and Tan – to be worn on every stage.
MCCVIII’s second shoe collection features a reinterpretation of the brand’s Pharaoh silhouette with the introduction of the Pharaoh Fringe - in Black, Light Blue, Pink, Peach, Red and Tan – to be worn on every stage.
The Pharaoh Collection also consists of the classic Pharaoh High-Top and Pharaoh High-Top Plates styles with a new gum sole.
The slightly square-toed sneakers are a style conscious, dressier alternative to the traditional big brand sneaker and are constructed from high quality Italian calf leather and Italian nubuck leather with lambskin lining.
The Pharaoh High-Top Plates are accented with 18-carat gold-plated details for a tasteful bolder statement.
The capsule Noble Collection offers a casual slip-on and lace-up style, with red, white and blue polka dot graphics set against a black, blue or cream fabric, in a patriotic nod to Independence Day celebrations in the US.
The capsule Noble Collection offers a casual slip-on and lace-up style, with red, white and blue polka dot graphics set against a black, blue or cream fabric, in a patriotic nod to Independence Day celebrations in the US.
The collection is named after their childhood home address of 1208 Glennfield Court in Boyle Heights, East Los Angeles and is inspired by their backgrounds and the values that they learned growing up.
| Will.i.am and Carl with models |
“1208 Glennfield Court (MCCVIII) is the address where we were born and raised. Despite living in impoverished conditions, we were rich in values, morals, ethics, and spirituality.
"These principles were instilled in us through our ancestral pedigree and we made do with what little we had. We couldn’t afford the riches, to compete with the riches, so we turned our rags into riches and the riches followed us.
"We were as original as our own thumbprints, we created our own fashion trend and we owned it! Welcome to the life and journey of MCCVIII trendsetters.”
As teenagers, the brothers would frequently design and make their own clothes, igniting a lifelong passion. The desire to innovate through design remains the driving force behind MCCVIII.
