Juan Paz has reportedly joined Apple as the new global head of Latin Music Business at Apple Music.

Of Billboard:

Juan Paz Courtesy of Peace Music Management

Juan Paz has been named to the new role of global head of Latin music business at Apple Music, Billboard has confirmed.

In her new role, effective immediately, Paz will oversee Apple Music’s global Latin business and Latin music business partnership teams, working with established and emerging artists, majors, indies, media partners, creative agencies and other industry players. Paz will be based in Miami, where Apple has strengthened its presence.

As the report notes, Paz is an expert in digital music and artist management and previously worked at Warner Music Group’s ADA where he built the distributor’s Latin division from the ground up, signing multiple artists and labels. .

The Colombian also led digital marketing for Sony. The report says the move signifies “Apple’s growing interest in further expanding its Latin business” as it seeks to compete with Spotify, which has a much larger footprint in the region.

The report says Paz will be based in Miami alongside Apple’s Latin Artist Relations Manager Marissa Lopez Gastelum, who moved to the city last month. Apple Music is one of the best iPhone apps for streaming music and can be used across Apple’s entire ecosystem of devices, starting at just $4.99/month for Apple’s voice-only plan. the company.