Not all products in an ecommerce store sell equally. There are always some products that sell more than others. We call them best Selling Products. These products are often the backbone of a store that generate maximum revenue. In fact, the 80-20 rule applies here too. 80% of a store’s revenue comes from 20% of the products.

As a Magento 2 merchant, you would want to make the most of your best Selling products. One way to do this is to display them separately on the frontend to attract visitor’s attention. Prospective customers have a high confidence level on a store’s best selling products. They tend to click and buy the products that are already trusted by others.

How to Find Best Selling Products in Magento 2?

You must first find out what your best selling products are. By default, Magento, as every other ecommerce platform, keeps track of your products, sales, invoices, taxes, and other information. These statistics are necessary and helpful to measure your store’s performance and make business decisions.

To find what products have been selling the most, follow these steps.

• On your Magento 2 admin, go to Reports -> Statistics -> Refresh Statistics.
• Select all the products in the grid and choose Refresh Lifetime Statistics from the dropdown.
• Click Submit.

Once ready, go to the Dashboard, under the Bestsellers tab, you will see the list of the best selling products in your Magento 2 store.

Method to Display Best Selling Products in Magento 2

You can display your best selling products in a Widget by setting conditions. Here, we will create a new widget called ‘Best Sellers’ and put our list of best sellers in there. To create a new widget, do the following.

• Go to Content -> Elements -> Widgets -> Add Widget.
• In the Type field, choose the Catalog Products List option.
• In the Design Theme field, choose your design theme and click Continue.
• Enter the Widget Title that will be displayed in the admin panel, choose Store Views to assign the widget and set the Sort Order.
• Next, go to the Layout Updates section and click Add Layout Update. Here, you can choose where you want to display your best selling products. You can choose to display them on all pages, specific pages, product types, or categories.

Now, go to the Widget Options tab and fill in the following fields.

Title: Give the widget a title that will be displayed on the frontend. In this example, we will name it ‘Best Sellers’.

Display Page Control: If you choose ‘Yes’, a new field Number of Products Per Page will appear.

Number of Products to Display: Enter the number of products you want to display.

Cache Lifetime (Seconds): This is the time in seconds between the widget updates.

Conditions: Set up what products should be displayed in the widget. You can simply put the SKUs of your best selling products.

Once ready, click Save.