User experience comes at the forefront of an online store. Merchants must do everything they can to provide a pleasant on-site shopping experience. This means after a customer lands on a website, they should find what they are looking for without any hindrance.

An ecommerce website’s objective is to lead customers to click on the crucial ‘Add to Cart’ button and complete a purchase. This process should be as straightforward as possible. A minor obstruction in the process can cost valuable sales.

In Magento 2, one possible obstruction can be when a customer is not redirected to the previous page after logging in. Let’s see how it happens and how it affects UX?

When a non-logged in visitor clicks the add to cart button or wants to write a review, you may want the user to either create an account or Login to complete the action. However, if the user is not redirected to the same page after logging in, he/she may lose track of the path or decide to abandon the action altogether. So a store can lose sales or reviews as a result of a minor UX loophole.

Luckily, Magento 2 allows store admins to configure this from the backend. Check below step-by-step configurations to Redirect Customers to the previous page after login in Magento 2.

Steps to Redirect Customers to the Previous Page After Login in Magento 2

• Log in to Admin Panel
• Go to Stores > Settings -> Configuration
• Under Customers, select Customer Configuration

• Expand the Login Options
• Set “Redirect Customer to Account Dashboard after Logging in” to No
• Save configuration

Feel free to contact us, if you have any issue regarding the Magento 2 checkout.

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