What is Lead Generation?

A Lead is someone who has indicated an interest in your product or service. The lead generation process can happen by filling out a form and giving you their contact details, but it’s also possible to go through other methods like social media advertising if need be!

To make a sale, you need to start with leads. Lead generation is the process of attracting potential customers into your marketing software system and nurturing them until they are ready for purchase-and then converting these prospects into buyers!

Why Is Lead Generation Important for Your Businesses?

Lead generation is the lifeblood of any business because, without it, there would be no revenue and therefore little opportunity for growth.

When done well, lead generation can nurture qualified prospects from tentative interest all the way to your customers and ambassadors. What should be a large percentage of organizational goals focus on this type of goal; it’s an important part if you want successful organizations with loyal followers who will advertise their brand for them in any situation!

How can you do lead generation on Adwords to produce profitable leads with a lower cost-per-acquisition (CPA)? When it comes to the e-commerce industry, that’s the primary objective for everybody.

There’s a common expectation in this industry to provide improved SEO authority, increased ranking for e-commerce, and increased conversion rates, at an optimal CPA, with $100 leads.

So what is the best way to organize lead generation for service-based businesses and B2B eCommerce companies?

What is the Best Way to Organize Your Lead Generation?

Do Research Based on Your Location

You don’t want to jump in unprepared, knowing nothing about the industry for which you’re trying to do AdWords. You must do your keyword research and prepare your keyword planner.

You must research what cost-per-click (CPC) rates are out there, and what bids you should be seeing. Finally, you should see what volume is out there, as well.

Keep in mind that lead generation research varies from industry to industry. Attorneys, for example, will have different concerns than crafts supply retailers.

Devise a Strategy for Entering the Market

For lead generation, it can be quite challenging to launch your campaigns correctly and hit your target CPA. At Optimum7, we’re pretty organized.

We have a sales force, a customer relationship management (CRM) strategy, and we’re tracking every single lead. We know that, if we get a lead, and it converts into a sale, then we have the whole nurture cycle ready on the backend.

Unfortunately, too many businesses don’t have this structure.

With AdWords, How Do You Know You’re Making Money?

Many eCommerce businesses don’t even know if they’ve made money off of their AdWords campaign or not. How can digital marketing specialists approach this challenge?

To solve this, you’re going to need to build out the strategy for the customer. They’ll need all of the components, such as a CRM, to do that.

Google Analytics is a huge thing that can track the basics on the website, as well. So if you’re running ads, and customers are funneled to a landing page or a website, you want to capture all that data.

Because all of that data is very powerful. You could use it to build other campaigns or leverage them for additional CPA on other campaigns.

Target a Bottom Funnel Lead

A bottom-funnel lead is somebody who is close to converting to a sale. For example, if a client contacts an eCommerce developer and wants to migrate from BigCommerce to Shopify. That lead could be a $20,000 to $100,000 sale for BigCommerce development specialists.

Use the Email Opt-In as a Lead Magnet

However, most people aren’t ready to make that decision. So, even though you want that primary call-to-action (CTA) – which is the lead form submission – you should be just as motivated if somebody lands on your page. Give them a lead magnet as an email opt-in to get the cycle started there.

AdWords is Built to Drive People to Websites

What is the difference, in terms of strategy and results on AdWords, between targeting a bottom-funnel lead and a lead magnet submission?

How do you decide which strategy to use?

There are two kinds of customers that are going to come to you: valuable ones and not valuable ones. However, remember that the goal of AdWords is to drive everybody to you.

So once you get those people to interact with you, either by calling you or filling out the form, then it’s up to your sales team to actually close the sale. Whether they’re big or small – or anybody – the strategy doesn’t change.

AdWords is driving everybody to you. What will you do with those leads afterward?

Generate Profitable Leads at a Low CPA with Optimum7

At Optimum7, we have the knowledge and experience to implement, manage, and adapt an AdWords strategy to different markets within the e-commerce industry. We conduct thorough research based on the location of our clients, devise a strategy for entering or re-entering the market, and we advise the structural organization that’s conducive to tracking an AdWords campaign.

If AdWords brings everyone to your door, and you need to sort out how to nurture those leads on the backend, then you need a resourceful and collaborative digital marketing agency that can walk you through it. If you want more ideas for generating profitable leads with a lower CPA, then reach out to our team today.

The post How To Do Lead Generation on AdWords and Get Good Leads With a Lower CPA first appeared on Digital Marketing and eCommerce Development Company.