2022-08-02 13:57
Are you familiar with structured data markup, schema, or JSON-LD? Are you aware of how all these things affect your Google rankings on search results and how they can help you increase them?… Read More
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Optimum7 is a passionately curious group of strategists, writers, designers and technophiles who like big, actionable ideas. We never settle for “good enough.”
2022-08-01 16:30
In this Surge Session, we talk about full marketing strategy audits. We discuss how to perform a full marketing audit for your website including the components of your marketing str… Read More
2022-07-29 09:07
Optimum7 is an Elite Certified partner with BigCommerce. With an extensive portfolio of clients, the team provides Bigcommerce development services… Read More
2022-07-27 18:50
Recently, the idea of advertising firearms and guns online has been met with critique and backlash. Despite these concerns, companies in the firearms industry that sell online through an eCo… Read More
2022-07-26 09:56
Almost everyone knows that Amazon is the largest marketplace in eCommerce selling everything from music to furniture. But it wasn’t alway… Read More
2022-07-22 04:30
SEO is short for “Search Engine Optimization”, which is the on-going process of improving the visibility and ranking of a website or web page in the organic search engin… Read More
2022-07-20 17:45
If you’re planning on migrating your website to BigCommerce, it’s important that you set up 301 redirects. 301 redirects ensure that your website’s ranking is not affected… Read More
2022-07-20 14:48
Many e-commerce websites leave a lot of opportunity on the table by not using “transactional long-tail queries.” An example of a “transactional long-tail query” might… Read More
2022-07-20 12:47
The pet industry is booming. As a business owner with an e-commerce store, there has never been a better opportunity to take advantage of these trends.
67% of households in the United States… Read More
2022-07-15 01:13
Dynamic product pricing for Shopify and Bigcommerce addresses the issue of demand varying from one location to another. Healthcare doesn’t cost the same in New Jersey as it does in Cal… Read More
2022-07-14 09:58
BitClout is a social media platform that has recently entered the crypto world.
BitClout wants to be “The Crypto Social Network” and their slogan says it all: “Speculate on… Read More
2022-07-13 17:43
Starting an eCommerce business from scratch is hard enough, but replatforming an existing store can be even more daunting. There are many things to consider, from which platform you should c… Read More
2022-07-12 08:45
If your eCommerce customers cannot find what they’re looking for on your website, it’s going to kill your conversion rates. Faceted Search and Filter is the best way to address t… Read More
2022-07-07 10:00
In our first Surge Session, we delve into the topic of FFLs (Federal Firearms Licensed Dealers) and how online gun sellers can integrate a custom functionality as a solution to some… Read More
2022-07-01 17:28
We set out to redesign thebbqdepot.com with two goals in mind: higher conversions and better user experience. We knew that we could increase their conversions with a new design that looks mo… Read More
2022-06-29 01:08
With over two billion monthly active users, Facebook is one of the largest social media platforms in the world with the highest number of active social media users.
It’s also one of th… Read More
2022-06-27 12:30
As we are in the middle of 2022, it’s obvious that every business needs to be using Internet marketing as a promotional tool.
It doesn’t matter what industry you’re in, the… Read More
2022-06-27 10:15
Meal prepping and home delivery meals are on the rise as more and more people are looking for convenient, healthy meal options. If you’re thinking of starting a meal prep or home deliv… Read More
2022-06-27 09:24
The increased Average Order Volume for Shopify and BigCommerce Stores has several advantages.
One of the most significant is that you make more money for every transaction, resulting in a mo… Read More
2022-06-22 18:21
Content marketing is important for your business’ success. To generate leads, you’ll need exceptional content that converts users.
That isn’t a single item of content. You… Read More
2022-06-14 20:26
As the popularity of Shopify continues to grow, so does the demand for experienced Shopify developers. If you’re looking to get into the eCommerce world, becoming a Shopify developer i… Read More
2022-06-13 09:00
Staying on top of SEO is not always an easy task, but it is something many businesses must do to receive organic traffic from search engines. SEO is continuously changing and evolving; there… Read More
2022-06-06 13:21
The B2B sales process is a little more complicated than the average sale, but it’s still easy to understand with some guidance.
However, the principles of effective selling remain the… Read More
2022-06-06 09:20
There are thousands of online businesses that do over 10 Million Dollars in revenue, and that still suffer from usability issues that significantly affect their conversions. Powerfulsignal.c… Read More
2022-06-02 14:39
While creating a single Google Ads campaign may be easy, crafting multiple campaigns for different advertising channels can be time-consuming and difficult.
Performance Max by Google elimina… Read More
2022-05-29 20:02
Email marketing is a top priority for many organizations because of its high return on investment (ROI). However, growing an email list can be difficult, especially in niche markets.
Additio… Read More
2022-05-26 20:02
Email marketing is a top priority for many organizations because of its high return on investment (ROI).
However, growing an email list can be difficult, especially in niche markets. Additio… Read More
2022-05-20 11:00
Optimum7 has completed roughly 200 Bigcommerce Custom Design projects over the past 24 months involving BigCommerce development, migration, and conversion optimization for product pages… Read More
2022-05-20 09:00
0If you’re thinking of moving your eCommerce site to BigCommerce, this guide is for you. This is a detailed guide and checklist on how to migrate you Bigcommerce.
Replatforming your e… Read More
2022-05-19 12:58
YouTube is a powerful platform that can help you reach new leads and customers. If you don’t have a YouTube e-commerce marketing plan in place, you’re missing out on a vital oppo… Read More
2022-05-14 17:12
If you’re looking to jump on the bandwagon and build your own online marketplace, now is the time to do it! This article will help you understand the best eCommerce Marketplace model a… Read More
2022-05-12 19:05
In the world of online retail, Customer Identity and Access Management (CIAM) is critical to success. Managing customer identities on BigCommerce and Shopify can be a complex and daunting ta… Read More
2022-05-09 21:10
PPC, or pay-per-click, advertising can be a great way to quickly generate leads and drive sales. However, PPC campaigns can be costly and time-consuming, so it’s important to make sure… Read More
2022-05-03 17:51
Creating a good first impression is essential for any business, large or small. In today’s competitive market, it’s more important than ever to make sure that your company comes… Read More
2022-04-29 20:49
At first glance, eCommerce sites may seem to be all about their product selection, order fulfillment speed, or other operational aspects. However, at the core of these sites’ success i… Read More
2022-04-25 19:25
The elections are fast approaching and both the Republican and Democratic candidates, Mitt Romney and Barack Obama, have shown exceptional influence in their Social Media campaigns. Small bu… Read More
2022-04-23 19:20
Email Marketing is a great way to connect with potential and current customers, but it’s only effective if it’s done well.
If you’re looking for a digital marketing platfor… Read More
2022-04-19 22:23
It’s no secret that email has become the preferred way for people to stay informed about the brands and products they care about. Inbox clutter is at an all-time high, which means emai… Read More
2022-04-19 09:50
It’s no secret that email has become the preferred way for people to stay informed about the brands and products they care about. Inbox clutter is at an all-time high, which means emai… Read More
2022-04-15 02:15
In the world of web hosting and domain registrars, GoDaddy is one of the most well-known companies. In fact, the reason that they are so well known is that they spend a fortune on advertisin… Read More
2022-04-12 10:23
For a person who has no idea about web design, coding, etc., the Wix website builder seems like the gateway to heaven.
It’s easy to set up, it looks kinda nice, and you can edit your p… Read More
2022-04-01 10:15
So you have or are building a CBD brand, and it seems like you have all the pieces in order. If you’re like most CBD brands, you want to ensure that your products and website are visib… Read More
2022-03-31 17:03
If you’re new to programmatic advertising, you may be wondering what the hype is all about. Programmatic advertising is a way of buying and selling ad space automatically, through soft… Read More
2022-03-25 09:24
The increased Average Order Volume for Shopify and BigCommerce Stores has several advantages.
One of the most significant is that you make more money for every transaction, resulting in a mo… Read More
2022-03-24 19:39
6 Benefits of Multi-Store eCommerce – Important Tips, and ChallengesTransforming your current business to a Multi-Store eCommerce business or creating a new multi-store business model… Read More
2022-03-20 17:25
For many eCommerce businesses, Google Ads is one of the main marketing channels. Because Google Ads is a pretty big platform with tons of different options to choose from so it can get compl… Read More
2022-03-18 13:19
The rise of eCommerce has highlighted the importance of it for all retail businesses, emphasizing that online is the future. Even while being aware of all of this, many businesses stall at t… Read More
2022-03-15 11:04
Have you considered migrating from your current eCommerce platform? Have you been putting it off because you’re worried about how long it will take or how much it would cost?
Maybe you… Read More
2022-03-10 09:03
Many businesses have rushed into the digital realm in recent years, only to find out that they are now using outdated, legacy software, which has left them trapped in more ways than one. As… Read More
2022-03-04 12:39
No one can deny how expansive the eCommerce market has become. Global eCommerce sales are expected to nearly double to $6.5 trillion by 2023, and its share of overall retail sales is also in… Read More
2022-03-01 10:12
So, you have completed setting up your B2B eCommerce website and are ready to begin selling online. However, in the realm of digital marketing, a website must be optimized in order to attrac… Read More
2022-02-28 12:15
Canadian online-store provider Shopify seems to have dropped a significant amount of CBD (Cannabidiol) Product Merchants last week — and this might be a problem.
Owing to the legal gr… Read More
2022-02-22 12:52
The days of having a webshop with a single multichannel are long gone, because these days, it’s all about multichannel management and multistore retail. You must truly comprehend your… Read More
2022-02-15 16:49
In BigCommerce, custom fields must be managed individually through the admin panel. If you have a lot of custom fields, maintaining them can become time-consuming and monotonous very quickl… Read More
2022-02-10 09:14
The cost is one of the most significant factors to consider when deciding whether or not to upgrade your eCommerce platform. This is a frequently asked question, and there is a lot of specul… Read More
2022-02-03 14:19
Consumers have a lot of alternatives for where, when, and how to shop these days, from mobile phones and social media to brick-and-mortar stores and direct-to-customer (D2C) websites. Depend… Read More
2022-02-02 14:34
Every firm has encountered additional constraints in the last year, from higher demand to restricted margins, with agencies bearing the worst of it.
Clients demand more transparent and cost… Read More
2022-01-25 08:45
You’ve spent years developing your business on a dependable eCommerce platform, only to discover that as your company has evolved, it’s outgrown the system’s original limit… Read More
2022-01-17 10:40
Shopify Plus is Shopify’s premier monthly subscription plan for your business’s eCommerce platform. Shopify Plus includes advanced features on Shopify Plus’s Software-as-a… Read More
2022-01-16 18:23
Every sales team has its own unique sales process, but the best sales teams follow a sales playbook that outlines the steps to take in each stage of the sales process.
The functionality of y… Read More
2022-01-10 20:59
It’s never simple (or cheap) to purchase an eCommerce business — or any other company for that matter. While things may appear to be easy on the surface, there are always a few … Read More
2022-01-09 22:26
If you’re a business owner, you’re undoubtedly thinking to yourself, “Pay for Performance marketing sounds wonderful.” While the idea of just paying for SEO when it i… Read More
2022-01-09 18:05
Shopify has become one of the most popular ways to run an eCommerce website in 2022. Whether you’re taking a brick-and-mortar retail store online, starting a dropshipping business, or… Read More
2022-01-09 12:14
Have you implemented a search engine optimization (SEO) strategy for your eCommerce website, but it doesn’t seem to be working? Luckily, these common mistakes will help you identify an… Read More
2021-12-28 09:56
What Is A Scope Of Work?
The scope of work is a business document between you and the contractor that details exactly what they’re expected to deliver. When hiring someone like a we… Read More
2021-12-25 13:38
Google has been the most popular search engine on earth for years and it continues to be so today. It dominates other search engines, like Bing and Yahoo, with over 5.14 billion searches tak… Read More
2021-12-22 02:51
Creating a data feed alone is not enough to successfully advertise your products on Google, but it’s a step in the right direction. You also need to create an optimized campaign with g… Read More
2021-12-10 19:21
This week’s Surge Session focuses on eCommerce migration, which refers to switching your eCommerce operation from your current platform to a different one. We cover every… Read More
2021-12-08 15:02
At Optimum7, there’s a question that we hear quite frequently.
How Do I Start an eCommerce Business?
We work with brands that earn anywhere from $2 million to $110 million in ann… Read More
2021-12-08 11:25
There are plenty of products that consumers want. Most of them carry restrictions for the companies that manufacture, market, and sell these products. There is also a diverse range of eComme… Read More
2021-12-08 11:00
The eCommerce industry is growing exponentially. This means more choice for consumers, increased revenue for businesses, and additional jobs for employees.
Furthermore, eCommerce busin… Read More
2021-12-01 22:10
At Optimum7, we get this question a lot. And honestly, it’s a tough question.
The most truthful answer is that it depends. We understand, many people find that response frustrati… Read More
2021-11-30 13:44
Responsive Customer Service is Vital even in eCommerce CX
As the eCommerce industry explodes, and an increasing number of new businesses open every year, it’s easy to think of full-ser… Read More
2021-11-28 09:00
Pay-Per-Click advertising, or PPC advertising, is an excellent way to stand out from the competition and become renowned in today’s business climate. In this article, we clarify the al… Read More
2021-11-24 11:40
Successful eCommerce sites understand the importance of building an eCommerce sales funnel that converts. This is the best way to optimize your marketing campaigns, measure success, increase… Read More
2021-11-23 09:07
Blockchain technology has opened the doors for new opportunities such as NFTs. If you’re an entrepreneur or business-minded individual, there are tons of ways to make money in the comi… Read More
2021-11-22 13:26
If you’re thinking of moving your eCommerce site to BigCommerce, this guide is for you.
Replatforming your eCommerce site is a big step. But it’s often necessary if you want to s… Read More
2021-11-21 21:24
So what is stealth marketing? Stealth Marketing, also known as undercover marketing, is a form of marketing. Which the audience is not aware that they are being marketed to. It is marketing… Read More
2021-11-19 18:15
BigCommerce is a great option to host your e-commerce store. Their easy-to-use dashboard, affordable plans, and 24/7 support team are hard to beat. Although BigCommerce is a robust eCommerce… Read More
2021-11-18 17:00
Having an optimized product page is crucial for any eCommerce business. Optimize eCommerce product pages to increase conversions drastically. This is the number one way to increase conversio… Read More
2021-11-17 20:51
How to Sell Luxury eCommerce Products
Many eCommerce businesses admit, “I’m having a difficult time selling big-ticket items online.”
The Optimum7 marketers take a look at… Read More
2021-11-16 21:22
In this week’s Surge Session, we discuss customer retention strategies for e-commerce businesses. Customer retention strategies are often more profitable and easier to execut… Read More
2021-11-14 16:11
The B2B market has been undergoing digital transformation, and there is no longer room for boring marketing.
The most successful firms have embraced this change to stay ahead of their compet… Read More
2021-11-14 09:30
The best way to protect your eCommerce site from large traffic surges is by preparing for them. You should have multiple server backups and an error log in place. They can be accessed at all… Read More
2021-11-11 11:35
Optimizing your site for organic search is critical for anyone running an eCommerce site. It’s the only way to ensure your products are reaching the widest possible audience.
Whi… Read More
2021-11-06 17:52
With the year coming to a close, it’s time to look forward and assess your eCommerce marketing strategy for 2022. So where do you begin?
It all starts with following the trends. You ne… Read More
2021-11-05 11:27
Shopify’s popularity has exploded in recent years. It’s currently being used by over 1.7+ million businesses across 175+ countries worldwide.
Arguably the biggest draw of Shopify… Read More
2021-11-05 10:25
Facebook Advertising for e-commerce businesses is hard work.
You know that it’s not enough to research the best time and place of advertising, you also need a Facebook marketing strate… Read More
2021-11-04 13:57
What is Lead Generation?
A lead is someone who has indicated an interest in your product or service. The lead generation process can happen by filling out a form and giving you their contact… Read More
2021-11-04 10:45
Google AdWords can be an effective marketing tool for small and medium-sized businesses. However for certain industries, while advertising on Google AdWords, you can run into problems with A… Read More
2021-11-03 13:56
In a world filled with competition, it makes sense that eCommerce marketers would try their luck by stealing potential customers from other stores. But how do you get them? Smart companies s… Read More
2021-11-02 21:36
Is TikTok Advertising Right for Your Business?
TikTok ads present a huge opportunity for advertisers. Not only does the app have more than 500 million active users worldwide, but it’s… Read More
2021-11-01 13:56
B2B marketing strategies can make or break the success of your company. Many marketers in this space rely on generic marketing campaigns that don’t reach highly specific prospects or m… Read More
2021-10-30 17:29
A ton of articles have been published on WordPress page speed optimization, but it can be difficult finding everything you need in one place.
That’s why we’ve created the ultimat… Read More
2021-10-26 17:25
For many eCommerce businesses, Google Ads is one of the main marketing channels. Because Google Ads is a pretty big platform with tons of different options to choose from so it can get compl… Read More
2021-10-17 10:17
Starting a new project can be really challenging, especially if you don’t have any innovative ideas.
Sometimes the hardest part is just coming up with something! So we all get stuck no… Read More
2021-10-16 17:32
If you own a B2B business, lead generation can be a stress-inducing aspect of your operations. Fortunately, there are a few options for reaching out to potential clients.
5 Most Commo… Read More
2021-10-13 16:06
In July 2021, BigCommerce acquired the data aggregation SaaS company Feedonomics in an asset purchase transaction. (BigCommerce acquired Feedonomics for approximately $145 million. Approxima… Read More
2021-10-12 11:07
It’s tough to decide between BigCommerce and Shopify. These powerful platforms have proven themselves in the world of e-commerce. But it can be hard if you’re looking for someth… Read More
2021-10-11 15:03
Regardless of its size and model, a website redesign is a delicate and often complex undertaking for any business.
In today’s competitive market, a web design is more than just your &l&hell…Read More
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