Shah Rukh Khan‘s tub sequence with the lovely Bollywood ladies back in the day had raised a lot of eyebrows. Nobody had ever done that before. In fact, SRK was probably the first actor to endorse a bath soap because they have always been about khoobsurat komal twacha (beautiful soft skin). And the association continues even today. Shah Rukh Khan is now reaping the benefits of the same. We aren’t saying this but the actor himself. He wrote on Instagram, “What a lovely evening with these elegant ladies. The benefits of being in a tub with Lux soap! Thanks @lux_india.” Along with it, he posted a picture of him with Kareena, Karisma and Sharmila Tagore. That just made our day. Check out the picture right here… (Also read: This video of Salman Khan, Shah Rukh Khan and Rani Mukerji proves Dus Ka Dum’s finale will be an absolute BLOCKBUSTER)

What a lovely evening with these elegant ladies. The benefits of being in a tub with Lux soap! Thanks @lux_india

A post shared by Shah Rukh Khan (@iamsrk) on Aug 29, 2018 at 3:52am PDT

Shah Rukh Khan had hosted a chat show with all the beauties who endorsed this particular soap brand ahead of a beauty awards show. Kareena Kapoor made it to the show and also Deepika Padukone. Kareena had spoken at length about Taimur and his popularity. She had revealed how she wanted to shield him from the paps but Saif Ali Khan was completely game for it.