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“Salman Khan has a huge fan following which is evident from his slew of box office grossers like ‘Sultan’, ‘Kick’, ‘Bajrangi Bhaijaan’, ‘Dabangg’ and ‘Tiger Zinda Hai’. We felt he will be the right fit along with Big B to take our brands to a wider consumer base,” Aditya Vardhan Agarwal, Director, Emami Group, said in a statement.Emami brands are endorsed by celebrities like Shah Rukh Khan, Hrithik Roshan, Kareena Kapoor Khan, Kangana Ranaut and Shahid Kapoor.