While the iPhone and iPad have come to dominate Apple's business, the television has often been relegated to an afterthought for the company. So much for Apple TV being just a hobby, said Chief Executive Tim Cook.
"That hobby was over a billion dollars of revenue last year," Cook said during the company's annual meeting with shareholders here. "It's a little hard to call it a hobby anymore."
The billion-dollar figure includes content sales conducted by Apple on the platform -- like movies and TV shows -- and not just hardware sales of its set-top box. At Friday's meeting, Cook did not specify the breakdown between the two revenue streams.
Still, the milestone means the product is getting attention from consumers. A little over a year ago, Cook announced that in the first quarter of the 2013 fiscal year, the company sold more than 2 million Apple TVs, up from 1.4 million a year before. (Although it's worth noting that Apple's first quarter includes results from the holiday shopping season.)
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