This blog post is written over a couple of weeks but I’ve not harmonised the timeline. Instead I’ve left it in as-I-wrote it mode because it seems to read better like that …

This week I have suddenly developed sciatica, or at least a trapped nerve but same end result. It just gradually appeared over the course of Wednesday evening as McMini and I watched TV. Yesterday it wasn’t great but I exercised a lot to try and keep it all moving. This was the right thing to do on paper, but unfortunately, I woke up this morning with the most evil pain in my lower back. It got better as the day wore on with a heat pad pressed against it pretty much all the time, and concentrated itself in and just above my left bottom cheek. Lovely. Lowlights of the week, trying to get dressed yesterday, today and the day before. Friday, especially, my socks were causing too much friction for me to be able to get them into my trousers without extremem pain. When  you are standing on one leg shouting, ‘fuck off you fucking bastard trousers!’ at the top of your voice to an inaminate item of clothing you know you are in trouble but when it acctually makes you feel better, rather than an idiot, you know it might be piss-poor day, painwise. Still the only way is up. Except it wasn’t. Although let’s face it, things may improve from here. A friend came round to lunch on Friday which was lovely though, and it did take my mind off the pain.

Having googled myself extensively, if you see what I mean, I’m pretty sure I have what I had last time which is a tight piriformis muscle but I may have a disc pressing on the nerve too somewhere, too. The piriformis is a pathetic little muscle in your arse which, if it gets tight, traps the sciatic nerve, which hurts, which makes your arse clench, which makes it tighter, which hurts more … you get the picture. When I do a specific stretch aimed at helping this it … well … you know … helps. However, when I do stretches to releive a blurpy disk pressing on the nerve that helps too. Knowing my luck I’ve scored a full house. So now I just have to keep doing the stretch and moving around regularly, even if that does involve walking like Clive Dunn. No sitting at my computer for more than ten minutes. Productivity levels may vary. I have some absolute horse pills that they gave me last time which do seem to help but it means no alcohol if I take more than one a day. I did virtual church this morning, which was nice, except they had a collection of some of my absolutely favourite hymns … on the other hand, communion just happened to arrive at the same time of breakfast so I communicated with a glass of water and a slice of Lorne sausage. Probably quite unholy in the grand scheme of things but it helped …

Interestingly, I have been a bit more productive like this. Sitting on the sofa in my office with the omnipresent heat pad and getting up for a little walk round for ten minutes on the hour I seeem to be getting more done. So far I’ve read quite a lot of a Book on antique bottles and have been able to look up some of the ones I have and come up with an approximate date. I’ve also written the thank you/Christmas letters I do to keep elderly friends of my parents and relatives to keep them in touch with what’s happening to Mum. Once the first is done, obviously, it’s easier to do the others because I’ve already written a lot of what I want to say and kind of … you know … got it down pat.

Never mind, onwards and upwards. I was going to talk about the year in book sales, although looking at the volume of sales, I am sorely tempted to say, ‘let’s not!’ On we go then …

MTM’s Year out of in Focus 2022

Aims

Ooo! Get me, all organised with my headings and subheadings but yes, despite my efforts, and my business looking like a completely random and chaotic shit-show from the outside (and the inside if I’m honest) I did start off with some actual aims last year. Rather loose ones, to be honest, and I probably hadn’t given enough thought as to how I would achieve them but they were:

1. Write and publish another book … er hem. Yes. Oops.
2. Increase my audio sales and see if I could get some sales of soemthing other than my two first in series
3. See if I could do some face-to-face events and sell  more paperbacks.
4. Attempt to grow sales at outlets other than Amazon and Audible.
5. Try something new in marketing, possibly a kickstarter, and be more organised with other marketing efforts (social, mailings and ads).

Let’s have a look and see how I did then shall we?

1. Publish a book

Yes, that one fell victim to pressures at home but I’m hoping I might finish one in 2023. I won’t be able to publish it because if I do finish, that’ll happen in April after which I probably won’t have time to do much else but if I fail to finish I’ll throw caution to the wind and write another novella in the interim, or extend The Last Word or … I dunno. Something.

To be honest, if I want to get anywhere I have to write some straight medieval fantasy and something about a dorky american bloke in space. I haven’t done anything straight medievel fanatasy wise but I do have a dork in space (not american because america doesn’t exist in that version of reality but a guy who lost one leg just below the knee in an accident). In the meantime, I just have to go with what’s flowing, sigh, which is more K’Barthan shizz. Oh dear.

2. Audio sales

My figures for audio are not as complete as sometimes, mainly because I haven’t got round to finishing the spreadsheet where I log them all. However, this one actually went better than I thought it was going to at the start of 22. Gareth and I share a steady £60 or so from Audible each month but obviously, I wanted to grow my sales on other retailers. I did several promos on Kobo and tied in Apple and Chirp, adding Barnes & Noble as Findaway added those retailers to the promotions section. For future promos I can now add Spotify as well. On the whole, each sale was around two weeks  long.

On average, my effots (bookbub ads and the odd post on social media) garnered between 30 and 40 sales of the first book in the K’Barthan Series at 99c during each promo. These were mostly on Chirp but occasionally on my site or on Kobo too. In the first instance, there was little or no readthrough but when I ran the second sale, I noticed there were some downloads of the second K’Barthan book or the box set, although these were mainly from Libraries. Third sale, more read through and even some purchases of later books so things are looking up there. In 2020 I earned about 2/3 audible and 1/3 Findaway.

Overall, audiobook sales are climbing and to my joy the non Audible portion is growing. It is rather wearing to read my royalty statements from Audible and see sums like $395 earned with $90 going to Gareth and I to share 50:50. Worse, ACX are now reducing the prices of books so we sell more. Great on paper, I mean Audible’s book prices are fictional anyway, they are twice as much as everywhere else to make the price of a credit look good but at the same time, the books they are selling a la carte on Audible for £24.99 are piped through to Apple at £10.00 so they know how much audiobooks actually cost. However, they say that the publisher compensation is governed by the published price so if they reduce my books by 20% then presmumably my royalty goes down by 20% too. Other authors whose books have already been reduced have seen this borne out on their statements. I have had the odd very low payment but I haven’t managed to track down if it was a sale or an offer or what … So far on Audible UK they haven’t reduced my books. I am unable to see prices on any of the other audible sites, or, indeed look at them … even in ‘private’ browsing it funnels me back to the UK store. So yes, the Gorilla is still providing 2/3 of the income but only from one book and I am beginning to think seriously about pulling all the others. I just see no point exposing myself to anymore of Audible’s shit than is absolutely necessary. I’d keep one book on there and keep my account so I can claim any new books as I publish to stop other people putting them on Audible. Otherwise, I’m close to just telling them to do one with their contract that reads like an unenforcable software contract and their punishment royalty rates for putting my books in libraries.

On the upside, although the Findaway portion dropped dramatically in 2021 this last year it appears to have gone up again. It’s still only 1/3 which is annoying but at the same time, if I’m earning 1/3 of my income from 10% or less of the readers it goes to show a) how shit Audible’s royalties are and b) that I should keep promoting my wide audio. Oh and I forgot to add sales of my own books which are tiny but were definitely a thing last year (along with Kobo) both of which had very little action the year before … zero on Kobo and a few quid on my store in 21 but some earnings in 22. Gareth and my earnings in 2022 are up by about 20% overall on the year before and that’s with December’s figures missing.

Conclusion: I might be doing the right thing for audio so I’ll carry on and hope it keeps improving and that the wide/my store share keeps growing.

3. Face to face events

This one was a bit of a mixed bag. I didn’t do as well as I have at previous events before lockdown. However, at the same time, I was able to attend a lot of events in a group that wouldn’t have been commercially viable for one person alone. And I earned £349 quid that I wouldn’t have earned otherwise and yes,  the others earned way more than that, indeed one earned that figure in one appearance, alone, at the Christmas Fair during which I earned £35 but I’m still pleased with the overall figure. There’s an enormous £8.00 from Ingram Spark, the people who distribute my paperbacks online, on top. I think when I add Bookvault, who are similar to Ingram but much cheaper, I may well find things easier.

Will I do more face to face stuff? Yes because it was fun. However, I may try to be a bit more smart about which events I attend. For example, Ely Cathedral Christmas Market is one I should look at and I will definitely try Bury Cathedral if they do an event for Bury’s ‘Not’ the Christmas Market next year. I must also approach some schools offering to do a library talk, although I have to find out if I need CRB checked first. That’s expensive but might still be worth doing. Overall the most important thing was that barring one bit of one event, where I was a little bit embarrassed, I had fun and that is the main point, after all.

4. Grow sales on sites that are not Amazon

I can only really go on a hunch with this but as far as I can see, the non-Amazon portion of my earnings is growing. Now, admittedly, this could be because Amazon is pay-to-play and runs the most bizarre, opaque and arcane advertising platform so my choice is to get to grips with that one thing, or do everything else. I’ve chosen everything else. I’ve been doing the standard operating procedure with the others, I have a first in series in a free box set, I have a short and a novella permanently free and I have an exclusive story that people get for signing up to my mailing list. It’s OK but not hugely successful. Having looked at other people’s success I have decided to try running a kickstarter. After Brandon Sanderson ran the highest grossing kickstarter of all time, there are a fair few fantasy and sci fi fans on there and as yet it hasn’t been swamped by romance like everywhere else. Doubtless that will come but I need to try and sort one of those out before the Romance authors pile in and fantasy becomes a sub genre of romance on there like it is on all the other sites.

Unfortunately the only thing standing in my way is that I haven’t finished a book. I need the finished article ready to go and then I use it as a pre-order system essentially.

Looking year on year, at the nice easy fix that is Scribecount sales tracking, things appear to be going in the right direction.

• In 2019 28% of my sales were off Amazon.
• In 2020 it was 25% and I earned three times as much. I also had orders for books from non Amazon outlets where there had been no traction beforehand. I think a lot of that was the Pandemic but also that Amazon seemed to relax some of it’s algorithmic twiddling so people could find stuff they wanted rather than the nearest fit to what they wanted from the stuff in KU or that was advertised. This has since been tightened up again as far as I can tell and my Amazon earnings have dropped accordingly.
• In 2021 the percentage of non Amazon sales was up to 33.3% (woot) including 6% from my own store but that may have been skewed by the launch of Too Good To Be True which a lot of lovely people bought from my store rather than any of the retailers. If that was you, thank you another 20% of those royalties went to me instead of ‘The Man’.
• In 2022 39.5% of my income was from elsewhere than Amazon. (So close to 40%!) Kobo and Google Play were 12% a pop and my own store was 4.4% although I suspect that was mostly audiobooks (I can’t separate them out at the moment).

I hadn’t really looked at the figures until now but that’s heartening because it is going in the right direction; the non Amazon share is definitely going up. Or to put it another way, the share I rely on from the most morally shonky, high maintenance of the stores is going down. I’m not sure what’s happened to my print sales though, I used to do about £40 a year from Ingram and this year it’s £7. I’m guessing this is Amazon no longer ordering my books in batches of six, which it then bins off for less than it costs me to buy them from Ingram at cost so I always purchase those and put them into stock! Mwahahargh, not that I’m devious or anything.

On the whole that’s a pleasing result though. I’ll keep doing what I do with that one then and hope that I can keep my dependence on Amazon and Audible dropping throughout 2023 and my earnings from other less abusive stores and/or sources of income rising. Also I haven’t posted my print sales on here because I can’t add sum up to the spread sheet as yet.

5. Try something new …

I didn’t do too well on this front. I guess I could call the in person appearances as trying something new because I hadn’t attempted that sort of thing regularly. They netted me the same as I’d usually have earned from my previous single appearence at the Christmas Fair but I do think it’s worth doing more. I bought a stand-up course to help me think about how I would talk to readers in public. I also bought an epic Kickstarter course and have so far got to about step two, but I’m slowly working my way through it with a view to reaching more readers of fantasy and sci fi books. With that in mind this year, I’m definitely hoping to ditch preorders and start using Kickstarter to get sales in advance. The upside of that being that I can give people more than just the book for buying in advance in a way that I can’t with the stores.

Other stuff to try. I’d like to expand my efforts on live appearences with two biggies:

1. Ely Cathedral Christmas Fair
2. School visits – time to contact local schools and offer a library talk
3. Move from pre-orders to doing a kickstarter for my next book, and possibly starting with Googly Joy or Eyebomb: therefore I am, depending on what I decide to call it.
4. I should sign up as a speaker to the Women’s Institute. I’m not sure how many sales I’d get but I should imagine it would be similar to the library talk I did at my local library, which was great fun.

Conclusions …?

Not many really. I think I’m doing the right thing. I think it’s been good to get out more among the people so to speak. Apparently, as authors get more successful, the profitability of in person appearances drops but at the moment compared to the vaguaries of internet marketing, personal appearances are like shooting fish in a barrel. They are not easy and on a couple of occasions I have been roundly humiliated. However, they are still an absolute piece of cake compared to trying to get some jaded online reader with ten million books they will never look at already parked on their e-reader to open mine and start reading. I won’t do the routine with about the wi-fi free island, the telephone directory and the lavatory because I suspect you’ll remember that but you get where I’m going …

Plans for 2023?

Yeh, there are some …

Last year I definitely made a little bit of progress so, at the risk of sounding as if I’m repeating myself, this year’s aims are pretty much the same:

1. Write and publish another book.
2. Continue to increase my audio sales, especially away from Amazon/Audible and try to build on my print sales too.
3. Pick the right events to sell more paperbacks face to face.
4. Attempt to grow wide sales (i.e. at outlets other than Amazon and Audible).
5. Try something new in marketing, possibly a kickstarter, and be more organised with other marketing efforts (social, mailings and ads).
6. Try to visualise how I could do these things and break down what I need to do to actually get them done.

Any progress so far?

Yes. I’ve started as I mean to go on. Work out what I want and then break down what I need to do to get there so I have small, easily implemented steps to take listed out and can consult the list and just do them on brain fog days. For something big like a kickstarter this is going to be especially important. I’m listing the stuff I’ve set in motion here so I have a reference document that I can return to, in order to keep myself accountable. Whether it’ll work I don’t know but I can try right?

1. Writing another book

This is where the Eyebomb: Therefore I am, easy win comes in. There will be another book this year and it’ll be that one. Another easy win is a short book; in this case, I’m doing a talk in December about coming to terms with failure. Achieving less by doing more is what it’s called but being a failure is what it’s actually about. Being a failure and being totally OK with that. The talk is schedulued for December 2023 and will run for 30 – 40 minutes online with powerpoint slides. Clearly, by the time I’ve written that, I’ll have pretty much written the entire book anyway, so it’s a case of setting out my thoughts and doing the slides early enough for there to be time to make it into a book. I think I’m going to call it, ‘I fucked this up so you don’t have to’. No obviously not fucked, the Americans will go mad. I’l

2. Increase Audio and Print Sales

The eyebombing book would be a great fit for Christmas markets if I can do it at a stocking filler price, I’m thinking 10″x 10″ hardback for £9.99 but I can take that down to 7″x7″ if that means I can make it longer for that price. I have found a cheaper printer and set up an account with them. Their books are good and so I reckon I’m going to try printing it through them. They also distribute across the UK and in The Great British Bookshop. So I’ll be using them for UK distribution and possibly for drop shipping if I do a kickstarter, in conjunction with drop shipping from Ingram Spark for the Americas, Africa, the Far East and Oceana. Ingram are between £1 and £2 more expenisve per book, wholesale and make me add a 50% margin to distribute whereas I can do 35% with the other bunch so I will definitely be using BookVault where I can.

Another important thing to do is to link my payhip shop to bookvault. I hope to move to an integrated woocommerce store on my website eventually but until I can fix that up, it’s possible to use Payhip and connect it to bookvault for direct sales via something called Zapier, which, I think is free until I make 100 transfers a month.

Likewise, if I can finish the next misfit book I will. I think it’s possible that I could but it will be important to keep up all the other stuff alongside so I won’t feel the pressure as keenly. Yes, in a strange twist of reverse phychology, doing other stuff that brings results at the same time may take the pressure off and help me finish this one. I need to do the carer’s memoir, too, as that’s very now and again, there’s a lot of stuff on my blog and in other places that I’ve already written and can use for that. However, that particular book is probably something I should attempt through trad. Hybrid is the way to go really as a trad deal shows the bigots you are good enough to get a deal and opens doors that will be closed to me forever otherwise.

3. Pick the right events to sell more paperbacks face-to-face.

I’ve already sent in my application for the Ely Cathedral Christmas Fair. Ooo get me! Will I get in? Who knows. They wanted a web address and my HUP website had just gone down so it’s actually quite likely I will fail this year. It’s also a bit of a conundrum trying to add product photos to a pitch, when a lot of the products haven’t been made yet. However, if I get a spot I will start printing up cards and merch over the course of the year; a few things each month to defray the cost pre Christmas. If I don’t get in, I’ll probably still do that ahead of any other Christmas Markets I might do, I just won’t print as many. I’m not going to inherit any money. It’s going to go on care so I need to earn some capital of my own, fast.

4. Attempt to grow wide sales (i.e. at outlets other than Amazon and Audible)

Here’s hoping I can keep the momentum going and hit 40% of my sales being from non Bezos companies. To that end, all I can do is keep trying to find readers on other platforms and continue to advertise to them.

Other stuff, finish uploading all my books to Barnes & Noble direct. I have seven on there and five to do. Then I need to sort all the Barnes & Noble links on my site so they go to the books I’ve uploaded direct. Then I need to contact Barnes & Noble and ask them to move any reviews on other versions to the ones I’ve uploaded and then I need to cancel distribution where I’ve used an aggregator. I also need to sort out the rest of my links pages at Books2Read.com this is a brilliant thing that lets you add all the links to a book for audio, paperback and ebook format. The only trouble is, it’s immensely buggy so you can only do about two at a time, then  you have to clear the cache turn the computer off and on again and do another two and so on. So I tend to do a couple here and there when I remember because otherwise it’s so frustrating that I may be forced to smash my laptop to pieces. That would be bad. But really, I have to bite the bullet and do it.

5. Try something new in marketing

Gulp. This year, I may see if I can resurrect my Facebook ads again, perhaps doing one or two aimed at readers on Apple, where I get crickets, or Kobo, which is rather good. Ideally, I’d get them going to my own store and buying stuff there. This is another thing I could use Zapier for, I think … as I can also have books for sale on my Facebook page. Nobody buys them and the store is hard to set up and edit but I’m a great believer in having things available in as many places as I can. Then … I’m going to try a kickstarter. I’m going to do it for the eyebombing book, to start with, because it’s easy to explain what it is and there’s no mashing of genres involved, it’s a humorous non fiction art book. I’ll design it and build it first, then, when it’s proofed and finished and ready to go I’ll do a kickstarter campaign to try and recoup as much of the money as possible. If that works, I’ll try a kickstarter for the next Misfit book again, waiting until all three versions are ready to go before I start … and possibly adding an under-the-table hardback.

6. Try to visualise how I’ll do this and plan it in bite sized pieces so I am able to.

That’s kind of what this post is for … The minute I start writing or explaining it I come up with a very straight forward list of stuff I need to do. But when I sit looking a blank screen or sheet of paper trying to type, or write, it up I find myself completely unable to think. Doubtless something terrible will go wrong because it usually does. Not least, if I get into the Ely Cathedral Christmas Fair you can guarantee something will happen to Mum about ten minutes into it and I’ll have to do a mercy dash to Sussex and chalk £275 for the stall (and probably a life time ban from exhibiting ever again) up to experience. If that’s the case, I’ll just have to pack up and leave the stall because I have no back up. Here’s hoping …

In theory I could update myself, and you, on where things have got to over the course of the year but you may well lose the will to live and people will be leaving in droves! So. Instead, why not lose yourself in a book?

Astonishingly cheap ebook and audiobook alert …

Yes. Spoil yourself with your good taste (Ambassador) and a wonderful free book. Mmm hmm. If you are looking for a fun novella–to relieve the considerable tedium you may be experiencing after reading this blog post, for example … or if you’d like to listen to an audio book in the car, or at work or on the commute and you are just fresh out of ideas  for fabulous newness … well, you can fix all those things by grabbing a free book.

This book.

Small Beginnings, K’Barthan Extras, Hamgeean Misfit: No 1.

It’s free to download in ebook format from most of the major retailers (except when Amazon is dicking with me) while two and a half hours of glorious K’Barthan audiobook deliciousness is a mere 99p or c from Kobo, Barnes & Noble, Spotify, Apple and Chirp (if you’re in the States). It’s also free to download from my web store.

If you think that sounds interesting and would like to take a look, just go here.

Oh and PS … my back has recovered and my knee is getting there. Onwards and upwards eh? A bientot!