The technology, which creates tiny shocks deep in the brain, has already been used in America to treat Parkinson’s disease.
Now researchers are focusing on the Orbitofrontal Cortex, which is associated with feelings of pleasure caused by eating and sex.
A research survey conducted by Morten Kringelbach, a fellow at Oxford University, found the orbitofrontal cortex could be a ‘new stimulation target’ to help people with anhedonia - an inability to experience pleasure from such activities.
The chip could stimulate the orbitofrontal cortex, which is associated with the pleasure felt when eating and having sex.
His colleague Professor Tipu Aziz said: ‘There is evidence that this chip will work.
‘A few years ago a scientist implanted such a device into the brain of a woman with a low sex drive and turned her into a very sexually active woman. She didn’t like the sudden change, so the wiring in her head was removed.’
But Professor Aziz said the present surgery needed to implant the wire in the brain was ‘intrusive and crude’ and would need about 10 years worth of development.
‘When the technology is improved, we can use deep brain stimulation in many new areas. It will be more subtle, with more control over the power so you may be able to turn the chip on and off when needed.’
An electronic machine that creates sexual feelings is already being developed in America by Dr Stuart Meloy. He calls his device, which is a modified spinal cord stimulator, the Orgasmatron. The name is taken from the 1973 Woody Allen film Sleeper.
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