Pinterest for Business
Pinterest has evolved from being a platform for DIY enthusiasts and home decorators to a powerful tool for businesses looking to expand their online presence. In this article, we’ll explore the key aspects of using Pinterest for business, including what Pinterest is, why it’s beneficial for businesses, how to set up a business account, and using Canva to create eye-catching images for Pinterest.
What is Pinterest?
Pinterest is a captivating social media platform centered around the concept of visual discovery and bookmarking. It functions as a virtual pinboard where users collect and share captivating images, known as “pins,” which can include photographs, videos, and links to external websites. These pins are thoughtfully organised into thematic collections known as “boards.” Pinterest’s unique charm lies in its ability to inspire and inform users across an array of interests and topics, ranging from fashion and home decor to travel and cooking.
At its core, Pinterest serves as an online hub for individuals to curate their interests and passions visually. Users can explore a vast array of content by browsing through the collections created by other Pinterest users, making it a versatile platform for both personal inspiration and business promotion.
Why Use Pinterest for Business
Pinterest offers businesses a unique opportunity to tap into a massive and diverse audience, engage users with high buying intent, visually showcase products, services and ideas, and improve online visibility through SEO-friendly content. When used strategically, Pinterest can be a powerful tool in a business’s marketing arsenal, helping drive brand awareness and conversions and here’s how:
Reach a Wider Audience
- Global Reach:
Pinterest boasts over 400 million monthly active users worldwide as of the latest data, making it one of the most prominent social media platforms. This global reach means that businesses can connect with a diverse and extensive audience, transcending geographical boundaries. - Diverse Demographics:
Pinterest’s user base spans various demographics, from millennials to Gen X and even baby boomers. This diversity allows businesses to target a wide range of potential customers, regardless of age or location. - Niche Opportunities:
Beyond its vast user base, Pinterest also provides niche opportunities. Users are passionate about their interests and often follow boards dedicated to specific topics. This can be a goldmine for businesses catering to niche markets, such as specialty foods, crafts, or unique hobbies.
High Buying Intent
- Shopping Inspiration:
Pinterest is a platform where users actively seek inspiration for their next purchase. From planning home renovations to discovering fashion trends or finding the perfect gift, Pinterest is a hub for consumers in the research and consideration phase of their buying journey. - Clickable Pins:
Pinterest allows businesses to create pins that include links to their websites, product pages, or online stores. This means that when users discover a product or idea they like, they can click through to learn more or make a purchase, directly impacting conversion rates. - Shopping Ads:
Pinterest offers advertising options like Promoted Pins, which can be strategically targeted based on user interests and behaviour, further enhancing the chances of reaching users with high buying intent.
Visual Appeal
- Showcasing Products:
Pinterest’s visual nature is tailor-made for businesses to showcase their products and services. High-quality images and visually appealing content often garner more attention and engagement, allowing businesses to effectively display their offerings. - Brand Aesthetics:
Brands can use Pinterest to curate their visual identity, sharing not only products but also the essence of their brand. Consistent branding through pins and boards helps build brand recognition and loyalty among users.
SEO Benefits
- Search Engine Visibility:
Pinterest boards and pins are indexed by search engines like Google. When users search for specific topics or products on search engines, Pinterest pins often appear in the search results. By optimising your pins with relevant keywords and descriptions, you can improve your online visibility and potentially drive organic traffic to your website. - Backlinks:
Each pin includes a link to its source, which can be your website. These backlinks are valuable for improving your website’s SEO and domain authority.
Setting Up a Pinterest Business Account
Setting up a Pinterest business account is a straightforward process that can be broken down into five key steps:
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Sign Up:
Begin by visiting Pinterest and signing up for a business account. You’ll need to provide essential information and agree to Pinterest’s terms of service. -
Profile Optimisation:
After signing up, focus on optimising your business profile. This involves:- Creating a Compelling Bio: Craft a captivating bio that concisely describes your business, its mission, and what sets it apart. Use keywords relevant to your industry to improve discoverability.
- Adding a Logo: Upload your business’s logo as your profile picture. This helps users recognise your brand instantly.
- Profile Picture: Choose an engaging image as your profile picture that represents your business visually.
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Verify Your Website:
Linking and verifying your website is crucial for gaining access to valuable analytics and showcasing your website’s legitimacy. This step often involves adding a snippet of Pinterest-provided code to your website or verifying your domain through other methods. -
Create Boards:
Organise your pins into thematic boards that are relevant to your business. Each board should have a clear title and description, reflecting the content it contains. Organising your content into boards helps users navigate and discover your content more effectively. -
Start Pinning:
Once your business account is set up, begin pinning your content. Share your products, services, blog posts, and other relevant industry-related content. Ensure your pins are visually appealing and use keywords in their descriptions to enhance their discoverability within Pinterest’s search.
By following these steps, you can start to establish a strong presence on Pinterest and leverage its visual platform to connect with your target audience, drive traffic to your website, and promote your business effectively.
Create pins with Canva
To make a mark on this visually-driven social network, it’s essential to create pins that are not only informative but also visually appealing. Canva, a versatile graphic design tool, is your secret weapon for crafting stunning Pinterest pins that captivate your audience.
Why Canva?
Canva simplifies the design process, making it accessible to everyone, regardless of your graphic design experience. Here’s how you can use Canva to create remarkable pins for Pinterest:
1. Choose Your Template
Canva offers a wide range of Pinterest-specific templates. These templates are already optimised for Pinterest’s vertical format, so you won’t need to worry about resizing your designs. Whether you’re promoting a blog post, a product, or a recipe, you’ll find a template that suits your needs.
2. Customise Your Design
Once you’ve selected a template, it’s time to get creative. Canva allows you to customise every aspect of your pin. You can change the background, add text, incorporate graphics, and experiment with various fonts and colours. Make sure your pin aligns with your brand’s visual identity.
3. Incorporate Eye-Catching Imagery
Pinterest is all about visuals. High-quality, relevant images or graphics are crucial. Canva provides access to a vast library of stock photos and illustrations. You can also upload your images to personalise your pins further.
4. Craft Engaging Headlines
Your pin’s headline should be clear, concise, and attention-grabbing. Canva’s text tools make it easy to add and style text. Experiment with different fonts and sizes to find what works best for your pin.
5. Export and Share
Once you’re satisfied with your pin’s design, export it in high resolution. You can then upload it directly to Pinterest or schedule it for later using Pinterest’s built-in scheduler.
Canva empowers Pinterest users to create visually stunning pins that stand out in the crowded Pinterest feed. Whether you’re a business owner, blogger, or creative enthusiast, Canva is an invaluable tool for boosting your Pinterest presence and driving engagement with your audience. Start designing your next Pinterest masterpiece with Canva today!
To learn more about Canva read our Discover Canva article.
5 Effective Pinterest Business Accounts
Here are five outstanding examples of businesses that have successfully used Pinterest to enhance their online presence and connect with their customers:
Etsy (Retail):
Etsy, the popular online marketplace for handmade and unique products, uses Pinterest to showcase its sellers’ creations. They create boards featuring various categories of items, helping users discover unique and creative products.
Link – Etsy Pinterest
Whole Foods Market (Food):
Whole Foods Market uses Pinterest to share recipes, cooking tips, and ideas for healthy and sustainable eating. Their boards include mouthwatering images of dishes made with ingredients available in their stores.
Link – Whole Foods
Home Depot (Home Improvement):
Home Depot’s Pinterest account focuses on home improvement and DIY projects. They provide inspiration and tutorials for various home improvement tasks, from gardening to remodelling.
Link – Home Depot Pinterest
IBM (Technology):
IBM’s Pinterest account highlights their innovations, research, and technology solutions. They use infographics, data visualisations, and images to simplify complex tech concepts.
Link – IBM Pinterest
National Geographic (Travel and Nature):
National Geographic’s Pinterest account is a visual delight for travel and nature enthusiasts. They curate boards with stunning photographs of landscapes, wildlife, and travel destinations, inspiring exploration.
Link – National Geographic Pinterest
Each of these accounts effectively leverages Pinterest’s visual platform to engage with their target audience, showcase their products or services, and provide valuable content related to their respective industries.
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