In December 2017, Zhang Dayi expanded her business ventures by launching her second online shop, KouHongMaiDiaoLeNe, meaning “The lipsticks have been sold out!” This platform specializes in selling cosmetics products produced by her company. Notably, the initial batch of lipsticks sold out within just two hours of their release, achieving an impressive sales volume of 20,000 units.

Zhang Dayi actively engages with her audience on her website, and she boasts a substantial following of seven million on the Chinese equivalent of Twitter, known as Sina Weibo.

According to Oriental Daily, the entrepreneur shared exciting news on August 13. She announced on Weibo that she is four months pregnant, delighting her followers with the update.

The announcement followed a surprising revelation three weeks earlier when she disclosed that she had registered her marriage with her boyfriend.

Despite receiving well-wishes, some individuals still expressed anger towards Zhang due to a past scandal. She was alleged to have been involved in an affair with the married businessman Jiang Fan, who was the president of Taobao and Tmall at the time.