BEHIND THE REGS — Want to know what the Liberal government has in mind for giving journalism a boost? Go back in time and ask the Public Policy Forum, the think tank behind an influential set of recommendations that have found their way into federal budgets.
The PPF's Shattered Mirror report helped spawn tax credits for newsroom labor and digital subscriptions, and a local journalism fund for underserved communities. A follow-up report in 2022 drew up a blueprint for a process, which built on a similar Australian law, that would see Google and Meta compensate news outlets for posting or linking to their content. Safe to say that, um, a lot has happened since. Ottawa passed the Online News Act into law. Meta blocked news content for Canadians. Google threatened to do the same. The feds published regulations that implement the law. — Reading the fine print: The PPF's COLIN CAMPBELL talked through those regulations with Shattered Mirror's authors: ED GREENSPON, the head of the PPF; and CHRIS DORNAN, former director of the School of Journalism and Communication and the Arthur Kroeger College of Public Affairs at Carleton University. Read the 6,000-word Q&A here. These are three takeaways from the convo: → The law could create thousands of jobs. Total compensation is calculated based on a formula that divides each company's global search revenue by 2 percent, and then slaps a 4 percent levy on the remainder. Google would be on the hook for C$172 million. Meta would fork over a combined C$62 million. Greenspon crunched some hypothetical numbers. The federal labor tax credit covers an annual maximum of C$13,750 per journalist. If Google's compensation agreements ponied up the same amount, the company would be supporting 12,500 jobs. If the company covered the entire salary of a typical unionized reporter, Greenspon says, that still adds up to 2,000-plus journalists — "enough to put two people in the newsrooms of every community paper or radio station across Canada." → News outlets split the proceeds. The law's regs "shift the burden of deciding who gets to share in the proceeds onto the industry itself," says Greenspon. News outlets will organize themselves into collectives that negotiate with the giants: "In the Canadian version of the Australia [compensation] model, it now will be the news media sector itself that draws the final line between who is in and who is out." → Where does the CBC fit into compensation agreements? In Australia, the public broadcaster signed deals with the two tech giants — and claimed the money paid for dozens of journalism jobs. But that might not fly in Canada. "If there is private sector rescue money on the table," says Dornan, "it seems reasonable to ask if it’s somehow wrong for the CBC to rake up half of it." Others will argue the public broadcaster ought to qualify. ‘RISKY’ RELATIONS THREAT — Forty-one bipartisan U.S. lawmakers have written a new letter to U.S. Secretary of the Treasury JANET YELLEN and U.S. Trade Representative KATHERINE TAI, urging action on Canada’s proposed digital services tax, which they called “discriminatory.†Ottawa’s decision to go ahead with the tax would be “risky and may damage bilateral relations with its largest trading partner,†the letter read. — Who signed: Member of the Ways and Means Committee, led by Reps. BILL PASCRELL (D-N.J.), SUZAN DELBENE (D-Wash.), BETH VAN DUYNE (R-Texas) and DARIN LAHOOD (IL-16). — Background: The U.S. has threatened to launch a 301 investigation if Canada imposes its proposed digital services tax which, if implemented, will slap on a 3 percent tax, targeting large digital companies that operate in Canada. — Details: The National Foreign Trade Council and Information Technology Industry Council have increased pressure on Ottawa to drop the contentious tax, citing concerns it goes against digital trade commitments under the Canada-United States-Mexico Agreement. — What’s next: The committee asked Tai, Yellen and KAREN ENSTROM, chargé d'affaires of the U.S. Mission to the OECD, for an update on their efforts “to ensure Canada does not enact†the tax by Oct. 3. |