Social media might be the last place you’d expect your doctor to direct you for health information. YouTube wants to change that. The video-sharing platform is positioning itself as a hub for authoritative medical videos, by recruiting health professionals and promising to remove harmful or misleading information. The company is also experimenting with an aritificial intelligence pilot for dubbing health videos in different languages. Its newest initiative — a $10,000 contest for people who create health content for underrepresented groups — launched this month. Applications are open through October 5. Erin caught up with Dr. Garth Graham, a cardiologist who heads YouTube Health, to learn more. This interview has been edited for length and clarity. I noticed you’re working with big health care names. Why do they want to be on YouTube? On the institution front, we’ve seen a lot of growth. Mayo Clinic just got to their millionth subscriber on their YouTube channel. If you think about the Mayo Clinic, a traditional health care institution embracing this new way of reaching patients, it just shows how the field is evolving. Gone are the days of flyers, billboards and your paper printout. People are engaging on their phone; they’re looking for information right away. Are providers recommending their videos to their patients? Across the world, we see it utilized differently in terms of how that feedback loop occurs. In the U.K., pediatricians have experimented with this concept of prescribing videos to watch. Is it tricky to decide which videos to take down? We rely on the World Health Organization and the Centers for Disease Control and Prevention and local health authorities in terms of the guidance to follow, but it’s definitely an ongoing, major challenge. The broader issue with misinformation is the balance between people being able to express their opinion, which we want and encourage on our platform, but then where does it head into the danger of misinformation? What’s the goal of the new health creator initiative? We’re really trying to stimulate the ecosystem of clinician voices from underserved communities. Patients from underrepresented communities engage better with creators from underrepresented communities. That’s particularly true in Black communities. The question is always: How do we make it engaging? How do you take something out of the New England Journal of Medicine and put it into people’s bedrooms or dinner-table conversations?
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