According to data from the Confederation of National Chambers of Commerce, Services and Tourism (Concanaco), During the first 4 days of screening, the movie “Barbie” was attended by 5 million 300 thousand people.

This event caused a chain reaction regarding the increase in sales of Pink Products ranging from food and beverages to clothing and accessories.

Héctor Tejada Shaar, president of Concanaco, assured that the most sold consumer products are fashion items, personal care, beauty; in general “This trend is characterized by the sale of products in pink and related to Mattel’s doll brand, ‘Barbie.’”

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Although there is no figure yet for the percentage by which sales increased, the trade leader mentioned that a significant increase in products related to the Film was reported.

Tejada assured that “it is a commercial phenomenon”, since the film barely adds five days of its release to movie theaters and “We have obtained reports from our 257 Chambers of Commerce present in 1,857 municipalities that the premiere of this film has boosted small, medium and, above all, large companiesa notable consumer trend, mainly in stores belonging to the Food and Beverage, Fashion and Personal Care and Beauty business,” he added.

What is observed is that “The profit from sales is very focused only on this type of products (related to Barbie) and the stores that sell them.”

He warned that unfortunately this commercial phenomenon can also lead to the emergence of pink products that are sold without a license or trademarks, so he asked consumers to verify that copyrights are respected.

For this reason, he said that the purchase of these and any item in formal establishments is recommended as always.

According to the National Chamber of the Film Industry (Canacine) from July 20 to 23 the film of “Barbie” raised 384 million 957 thousand pesoswith an attendance of 5 million 300 thousand Mexicans.

Y.C.