Drink Dry, one of the leading non-alcoholic beverage distributors in the GCC, has announced a distribution partnership with African + Eastern for the launch of Peroni Nastro Azzurro 0.0%, now available online at www.drinkdrystore.com and via African + Eastern. African + Eastern will support the exciting introduction of Peroni Nastro Azzurro 0.0% through their established Trade network, servicing the UAE’s licensed bars and restaurants, plus for A+E shoppers via their network of 41 retail stores and their online stores, www.africaneasterndxb.com and www.africaneasternauh.com.

The launch of Peroni Nastro Azzurro 0.0% marks the second brand to be introduced under Drink Dry and African + Eastern’s exclusive partnership; a testament to the growth opportunity for the non-alcoholic beverage category.

As the newest addition to Drink Dry’s diverse product portfolio, Peroni Nastro Azzurro 0.0% is crafted with superior Italian ingredients, including the signature Nostrano Dell ‘Isola Maize, grown exclusively for the brand in the north of Italy. With the core brand message ‘Live Every Moment’, Peroni Nastro Azzurro 0.0% encourages people to live an elevated life with passion and flair. Offering a crisp, refreshing, and uplifting taste, Peroni Nastro Azzurro 0.0% was made possible through the development of brand-new technology, conceptualised by the Peroni Nastro Azzurro brewery team in Rome. Utilising the new technology, the Peroni Nastro Azzurro master brewers have delivered a non-alcoholic version of Italy’s No. 1 Super Premium beer, that delivers the same unique taste profile that consumers know and love.

Peroni Nastro Azzurro 0.0% aims to provide an option for occasions and social moments where alcohol might not be appropriate, or where shoppers choose to moderate their alcohol consumption. Whether you are entertaining at home, meeting friends, or enjoying some downtime, there are no limits as to when you can enjoy Peroni Nastro Azzurro 0.0%.

Through this exclusive partnership with African + Eastern and Peroni Nastro Azzurro 0.0%, Drink Dry aims to further enhance its position as a leading distributor of non-alcoholic premium beverages in the UAE. This partnership will leverage African + Eastern & Drink Dry’s extensive distribution networks and strong market presence, and will ensure that consumers across the Emirates have easy access to Peroni Nastro Azzurro 0.0%, allowing them to enjoy its premium quality and taste.

The global market, and indeed the UAE, has witnessed a growing demand for non-alcoholic beverages in recent years, with consumers increasingly prioritising their health and wellness. Dedicated to meeting the needs of its customers, Drink Dry offers a premium and bespoke range of leading non-alcoholic beverages and the addition of Peroni Nastro Azzurro 0.0% to its portfolio aligns perfectly with its commitment to providing innovative and high-quality products to the GCC market.

“We are delighted to partner exclusively with African + Eastern on the distribution of the premium, alcohol-free beer, Peroni Nastro Azzurro 0.0%, in the UAE”, said Erika Doyle, Founder of Drink Dry. “Made from the same premium, quality ingredients that the Italian brand is known for as well as its revered reputation, Peroni Nastro Azzurro 0.0% makes for a welcome addition to our ever-growing portfolio. We are confident that it will resonate with our health-conscious and sober curious customers who are seeking a premium and enjoyable alcohol-free experience.”

Jason Dixon, African + Eastern CEO added, “Peroni Nastro Azzurro 0.0% is the second non-alcoholic beer brand to be launched under the umbrella of African + Eastern’s exclusive partnership with Drink Dry. At African + Eastern, we have always prided ourselves on offering consumers choice through our range of over 4,000 beer, spirits, wine and champagne products, from the world’s most famous drinks brands. Introducing non-alcoholic brands into our portfolio continues to deliver on that promise; we now bring consumers’ even more choice, choice for occasions where alcohol might not be appropriate, and choice for occasions where they choose to moderate. We are delighted that through our partnership with Drink Dry, Peroni Nastro Azzurro 0.0% will soon be available in bars, restaurants and clubs across the UAE, at our 41 conveniently located African + Eastern retail stores, and online at www.africaneasterndxb.com and www.africaneasternauh.com. Salute!”

Peroni Nastro Azzurro 0.0% is now available on www.drinkdrystore.com. To celebrate the launch, Drink Dry will be organising promotional activities and offering consumers the opportunity to experience the refreshing taste of Peroni Nastro Azzurro 0.0% firsthand.

Stay updated on Drink Dry via their social media channel @drinkdrystore. Drink Dry delivers UAE-wide with free home delivery on purchases over AED 250. Place your order before 1:00 pm and receive same-day delivery across Dubai.

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