The 2023 Billboard Latin Music Week kicked off Monday, Oct. 2 at the Faena Theater and Forum in Miami Beach with a handful of educational panels about the music industry. 

The “So you have a Million Streams… Now what?” panel, presented by Rimas Publishing, featured artist-songwriters Lyanno and Miky Woodz, and executives Emilio Morales, managing director of Rimas Publishing and Enrique Marquez Paris, songwriter and publishing relations of Latin music, Spotify.  

The conversation, moderated by Billboard Latin’s senior charts and data analyst, Pamela Bustios, focused on how artists can optimize their songwriting and production revenue in the streaming era. 

Below, check out the best tips given at the panel: 

On the importance of streaming: According to both Woodz and Lyanno, streaming has benefited the success of their music careers. “We’re in a digital era where we can take advantage of everything we have in our reach,” Lyanno said. “Thanks to streaming, we can reach new audiences,” added Woodz. 

On splitting royalties: “Immediately talk about the splits when you enter a recording studio,”  recommends Marquez Paris, who also says it’s important to communicate with your publisher about any song or piece of work that comes out of a recording session. “Publishers are not fortune tellers, but they will protect your composition,” he explains.

On not buying fake streams: “I don’t recommend it because it’ll damage your algorithm as an artist,” noted Morales. Buying bots will amplify your numbers and reach territories you might not want to reach with your music. Instead, Morales states that being consistent is crucial, which includes having your own formula and creating your own fan base, organically.

On optimizing revenue: The key is to never stop working. “Put out more music, more compositions, and work harder. The more you work, the more success you will have,” Lyanno said. For Woodz, it’s key to create content for fans. “The fan base supports you and consumes your content. It is with them that you have to have a connection. Continue giving them music, content, and make them feel identified with you.”

On creating music with artificial intelligence: All panelists agreed that AI has its pros and cons when creating music but they are aware that technology is advancing and it really depends on each artist, composer, and producer if they want to use it in the studio.

Celebrated for more than 30 years, the 2023 edition of Latin Music Week includes a Superstar Q&A with Shakira; the Legends on Legends chat with Chencho Corleone and Vico C; Making the Hit Live! with Carin León and Pedro Capó; a panel with RBD’s Christian Chávez, Christopher von Uckermann, and Maite Perroni; Superstar Songwriter discussion with Edgar Barrera and Keityn, among many other panels, Q&As and workshops. See the ultimate Latin Music Week guide here. This year’s Latin Music Week, taking place Oct. 2-6, also includes showcases by Peso Pluma, Mike Bahía and Greeicy, DannyLux and Fonseca, to name a few. 

Check out the dates and times for the showcases throughout the week here.

Latin Music Week coincides with the 2023 Billboard Latin Music Awards ceremony, which will broadcast live from the Watsco Center in Coral Gables, Fla., on Thursday (Oct. 5) and will air on Telemundo. It will also broadcast simultaneously on Universo, Peacock, the Telemundo App, and throughout Latin America and the Caribbean on Telemundo Internacional.