The truth hurts. 

Republican presidential candidate Vivek Ramaswamy was briefly interrupted during a campaign event in New Hampshire when he was hit by a falling sign emblazoned with his 2024 slogan.

Ramaswamy, 38, was speaking at a fair in Lancaster on Sunday when the large “Truth” Banner Slowly Toppled onto the White House hopeful. 

The crowd appeared to warn the entrepreneur and “Woke, Inc” author of the leisurely falling placard, and Ramaswamy braced himself before it crashed down onto his back.

Ramaswamy made light of the incident and continued with his remarks after the sign was put back in place, according to WMUR. 

The GOP candidate spent Labor Day weekend barnstorming New Hampshire, making stops across the early-nominating state with the benefit of being one of the only presidential contenders that has seen a post-debate surge in the polls. 

Among the participants in the first Republican presidential primary debate, Ramaswamy is the only candidate who has shown significant improvement since June, according to a CNN poll released on Tuesday. 

His support has risen from a mere 1% to 6%, according to the survey, in which 30% of GOP voters pegged him as the best-performing candidate onstage in Milwaukee at the first debate, topping Florida Gov. Ron DeSantis by 2 percentage points. 

CNN’s poll, conducted between Aug. 25 to Aug. 31, also found that the share of likely GOP voters willing to consider Ramaswamy has risen 10 points since May. 

Ramaswamy still faces an uphill climb to the Republican presidential nomination despite his improved standing among GOP voters.

Former President Donald Trump remains a dominating presence at the top of the polls, with 52% backing him in CNN’s latest survey. 

DeSantis came in second in the poll with 18% support, followed by former Vice President Mike Pence and former United Nations Ambassador Nikki Haley at 7% support each, and Ramaswamy at 6%. 

Sen. Tim Scott (R-S.C.) received 3% support, former New Jersey Gov. Chris Christie is backed by 2%, and the rest of the GOP field stands at 1% or less, according to the CNN survey.