Route Cellular Restricted (RML), one of many main CPaaS (Communication Platform as a Service) suppliers to enterprises, over-the-top (OTT) gamers, and cellular community operators, by way of his subsidiary Route Cellular (Bangladesh) Restricted (Route Cellular) has partnered with Robi Axiata Restricted (Robi) in Bangladesh as a Technical enabler and Gross sales associate for RCS (Wealthy Communication Service) Enterprise Messaging. 

Beneath this partnership, Route Cellular will present full managed companies for Rcs Enterprise Messaging (“RBM”) to Robi. 

Route Cellular will onboard shoppers in Bangladesh and in addition present 24×7 help to shoppers along with different technical and operational actions like sustaining API documentation, managing billing, invoicing, and reconciliations whereas overlaying the excellent course of seamlessly. As a gross sales associate, Route Cellular will help RBM gross sales within the Bangladesh market, which is able to profit Robi’s 11 million RCS-enabled Android buyer base.

As RCS enterprise messaging will get launched in Bangladesh, the volumes are anticipated to the touch 1 billion messages over the following 3 years. Robi’s Managing Director and CEO, Rajeev Sethi, expressed, “We’re immensely proud to be the primary cellular operator in Bangladesh to supply this uniquely revolutionary service. Increasing our partnership with Route Cellular will allow us to leverage their sturdy RBM-tech capabilities in orchestrating our buyer journey to enhance belief and comfort.” Rajdipkumar Gupta, Managing Director and Group CEO, Route Cellular stated, “We’re enthusiastic about deepening our engagement with Robi. Our collaboration will showcase our technical and gross sales experience in managing their enormous buyer base for RCS. Moreover, it should allow Robi to increase its market attain in Bangladesh, enhancing the momentum in the direction of wealthy interactive messaging and accelerating the adoption of next-generation know-how.”

RCS enterprise messaging is a multimedia-enabled wealthy interactive service by Google. A model can interact with its clients securely and construct belief by way of RCS enterprise messages. It permits wealthy content material like photographs, carousels, instructed replies, and chatbot capabilities. At the moment, these messages might be delivered to all RCS-enabled Android cellphone customers of their default Messages app. Route Cellular is an authorized associate of Google for RCS messages.