Digital to drive M&E business to $55-70 bn by 2030’

The Indian media and leisure (M&E) business is projected to expertise important progress within the coming years. In accordance with estimates, the business is anticipated to succeed in a $55-70 billion valuation by 2030, exhibiting a strong compound annual progress price (CAGR) of 10-12%. This progress trajectory displays the rising demand for media and leisure content material in India and the business’s evolving panorama.

The M&E sector in India encompasses varied segments, together with tv, movie, digital streaming, music, gaming, and promoting. The rise of digital platforms, elevated web penetration, and the supply of inexpensive smartphones have performed a vital function in driving the expansion of the business. These components have resulted in a surge in digital content material consumption, resulting in the enlargement of digital media and streaming platforms.

Moreover, the rising center class and rising disposable incomes have elevated client spending on leisure and leisure actions. The demand for numerous and high-quality content material throughout totally different mediums has propelled the expansion of the business. Moreover, the emergence of regional content material and the recognition of streaming companies have additional fueled the enlargement of the M&E sector.

The projected progress of the Indian M&E business presents important alternatives for content material creators, producers, distributors, and advertisers. It additionally generates employment alternatives and contributes to the general financial system. Nevertheless, it’s important to handle challenges corresponding to piracy, copyright safety, and regulatory frameworks to make sure sustainable progress and shield stakeholders’ pursuits.

In accordance with a report by the Confederation of Indian Trade (CII) and Boston Consulting Group, the expansion of the Indian media and leisure business will likely be primarily pushed by sturdy digital segments. These segments embody OTT (over-the-top) streaming platforms, gaming, animation, and visible results (VFX).

OTT streaming platforms have skilled important progress in recent times, fueled by the rising reputation of on-demand content material consumption. The comfort and adaptability provided by OTT platforms have attracted a big person base, and the development is anticipated to proceed. The report means that increasing OTT platforms will likely be a vital driver of the business’s progress as they cater to shoppers’ evolving preferences.

Gaming is one other thriving section throughout the M&E business in India. The nation has witnessed a surge within the variety of avid gamers and the income generated by the gaming sector. Cellular gaming has gained important traction with the rising penetration of smartphones and the supply of high-speed web. The report highlights the potential of the gaming section to contribute to the business’s progress, pushed by components such because the rise of esports and the event of immersive gaming experiences.

Animation and VFX are additionally recognized as progress drivers within the report. The demand for animation and VFX content material has elevated throughout varied industries, together with movies, tv, promoting, and gaming. Indian studios and expertise have gained recognition globally for his or her experience in these areas, presenting alternatives for additional progress and enlargement.

The sturdy efficiency and potential of those digital segments align with altering client preferences and technological developments. As digital platforms and applied sciences evolve, they provide new content material creation, distribution, and monetization avenues.As of 2021, the composition of the Indian M&E business might be categorized as follows primarily based on their respective shares: tv (33-35%), print (22-25%), gaming (9-10%), OTT (7-9%), search and social platforms (7-9%), audio (5-7%), cinema (5-7%), animation, VFX, and post-production services (2-4%), and out-of-home and different segments (1%).

Whereas tv stays the most important section when it comes to market share, digital platforms are experiencing speedy progress, outpacing different segments. This progress has been largely influenced by the COVID-19 pandemic, which has led to an elevated reliance on digital platforms for leisure and data.

The report signifies that the variety of hours spent per day per person on digital and video platforms has risen from 1.8 hours in 2018 to 2.9-3.2 hours in 2021. Equally, for tv, the common time spent per day per person has elevated from 3.6 hours to 4.3-4.5 hours. These statistics mirror the altering client behaviour and the shift in direction of digital consumption.

The surge in digital utilization might be attributed to a number of components, together with the supply of inexpensive smartphones, widespread web entry, and the rising content material choices on digital platforms. The comfort, selection, and customized nature of digital content material have contributed to its reputation amongst customers.

Whereas tv continues to carry a big market share, the expansion of digital platforms, together with OTT streaming, gaming, and social media, is reshaping the M&E business. This development is prone to proceed as digital platforms provide better flexibility, on-demand content material, and interactive experiences that cater to the evolving preferences of shoppers.

The subscription video-on-demand (SVoD) market in India is anticipated to witness important progress within the coming years. In accordance with the report, the SVoD market is projected to broaden by 51% and attain 90-100 million customers by 2022. This progress might be attributed to varied components, together with the supply of cheaper knowledge plans, rising web penetration, and the rising reputation of digital streaming platforms.

The affordability and accessibility of knowledge companies have performed a vital function in driving the adoption of SVoD platforms. As knowledge prices have change into extra inexpensive, a bigger portion of the inhabitants has gained entry to high-speed web, enabling them to stream content material on demand. The rising web penetration in each city and rural areas has additional facilitated the expansion of the SVoD market.

The report additionally highlights the numerous enhance in knowledge consumption in recent times. Information consumption has risen by 40-50 occasions since 2014, indicating the rising urge for food for digital content material. This surge in knowledge consumption has contributed to the quadrupling of the share of digital content material in complete video watch time. Viewers are more and more turning to digital platforms for his or her leisure wants, resulting in the proliferation of OTT platforms.

Wanting forward, the SVoD market is projected to the touch $13-15 billion by 2030, reflecting the potential for substantial income progress within the coming decade. The continual enlargement of the SVoD market is anticipated to drive investments in content material manufacturing, infrastructure growth, and technological developments within the digital streaming area.

The expansion of the SVoD market not solely presents alternatives for streaming platforms but in addition advantages content material creators, manufacturing homes, and the general media and leisure business. It supplies a platform for numerous content material choices, giving viewers entry to varied genres, languages, and codecs.By 2030, the subscription video-on-demand (SVoD) market is projected to account for 55-60% of the overall over-the-top (OTT) income in India, whereas advertising-based video-on-demand (AVoD) will make up the remaining 40-45%. As of 2021, the estimated variety of SVoD customers in India stood at 70-80 million.

Investments in unique native content material will play a vital function within the progress of the SVoD market within the coming years. The report emphasizes the importance of making unique content material in native languages to cater to the various preferences of Indian viewers. Between 2018 and 2021, there was a notable enhance of 60-70% in native language unique programming. This rise in native content material manufacturing has been accompanied by a 30-40% enhance in investments, reaching roughly $600-700 million.

The deal with unique native content material is pushed by the popularity that it resonates properly with Indian audiences, who search tales and narratives which can be relatable to their cultural context. Streaming platforms are investing in creating content material that displays the cultural variety and regional preferences of various states and communities in India. This method helps entice and retain viewers, resulting in the expansion of the SVoD market.

The report’s findings spotlight the rising significance of the Indian marketplace for international streaming platforms and the elevated competitors amongst native and worldwide gamers. Investments in unique native content material present a wider vary of choices for viewers and assist the expansion of the home leisure business.

It creates alternatives for native expertise, manufacturing homes, and the general ecosystem.Okay. Madhavan, Chairman of the CII Nationwide Committee on Media and Leisure and President of The Walt Disney Firm India and Star India, acknowledged that the media and leisure (M&E) business has all the time been on the forefront of disruption, and this development will proceed within the coming decade. Madhavan emphasised the necessity for brand new options and modern approaches, even in elementary areas corresponding to expertise acquisition and impression measurement for advertisers on digital platforms.

Madhavan’s assertion highlights the business’s recognition of the necessity to adapt to the quickly evolving panorama. With technological developments and altering client behaviours, the M&E sector should regularly innovate to remain related and meet the expectations of its audiences.

When it comes to expertise, Madhavan emphasizes the significance of nurturing a talented workforce that may successfully navigate the challenges and alternatives caused by digital transformation. The business wants to draw and retain expertise that possesses the correct expertise and experience to drive innovation and progress.

Moreover, Madhavan highlights the necessity for brand new methodologies to measure the impression that M&E corporations ship to advertisers on their platforms. With the rise of digital promoting and customized focusing on, conventional metrics could now not suffice. The business should develop new approaches and instruments to gauge the effectiveness and attain of promoting campaigns precisely.

Total, Madhavan’s assertion underscores the business’s dedication to innovation and the popularity that conventional approaches could now not be ample within the ever-changing M&E panorama. By embracing new concepts, leveraging expertise, and nurturing expertise, the business can proceed to evolve and ship compelling experiences to audiences whereas offering efficient options for advertisers.