Athison | Massimiliano D’Ambrosi
Tuesday, July 25, 2023
“Spaghetti Western” is a term for low-budget cowboy movies made in Italy 50 years ago—several of which became cinematic classics—and now Italy and Texas are joining forces once again as the Italian Trade Agency is dispatching no fewer than 20 menswear brands to the Dallas Market Center for the
Dallas Men’s Show, scheduled for July 29–31.
The design roster features Altamoda, Arcuri, Artico, Athison, Bencivenga Alta Sartoria, Cleofe Finati, DIS Design Italian Shoes, Fugato, Italo Ferretti, Jo Ghost, L’Impermeabile, Pashmere, Pasotti, Ploumanac’h, Salvatore Martorana, Serà Fine Silk, Stefano Cau, Suprema, Tiki Napoli and Vitaliano.
La Dolce Vita will host the buyers lounge with an Italian breakfast and aperitivo each day, while MR Magazine Editor in Chief Karen Alberg Grossman will host a trend seminar highlighting the best of Italian Menswear Design. This is the final stop of INSPR ITALIA Innovations In Style, the first-ever fashion “road show,” which debuted in Los Angeles in March before going on to Miami and concluding in Dallas.
The goal is to expand Italy’s share of international trade by enhancing the image of Made in Italy in the world and to support initiatives to attract foreign investment in Italy. The Italian Trade Agency’s 2023 promotional program was created to bring fashion and accessory goods to the U.S. during key fashion markets in order to take advantage of the presence of buyers, press and influencers.
The post ITA’s Fashion ‘Road Show’ to Culminate in Dallas appeared first on Crunchbase News Today.
