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‘Just like Nigerian music, the Nigerian fashion industry is poised to take the world by storm’

Temitayo Alabi is a Nigerian fashion designer and the founder of Tblaque Limited, a fashion brand, who recently relocated to Scotland in the japa wave rocking the country. In this interview by KANGMWA GOFWEN, she speaks about why she relocated and the foreseeable growth of the fashion industry.

You japa couple of years ago, what made you relocate and do you have plans to return to Nigeria anytime soon?

My family and I made the decision to relocate for a combination of personal and professional reasons. One significant factor was the growing security concerns in the region, particularly in the vicinity of my Fashion store. Safety became a top priority for us, and we felt it was necessary to seek a more secure environment for our family and business operations.

As a family, we view this relocation as an opportunity for personal growth, professional development, and a chance to explore new horizons. While we cherish our Nigerian roots and maintain a strong connection to home, we currently do not have immediate plans to return. However, my heart remains open to the possibility of returning to Nigeria in the future, where I can continue to contribute to the vibrant fashion scene and give back to the community that has always been so supportive of my endeavours.

 

You recently moved to Aberdeen, how have you been able to identify potential clients as a fashion designer?

Moving to Aberdeen marked a significant shift in my journey as a fashion designer. I found myself in a new and unfamiliar terrain, far from the bustling fashion scenes I was accustomed to in Nigeria. Adapting to the unique market dynamics, sourcing materials, and logistics in the UK posed considerable challenges. However, every challenge brings with it an opportunity for growth and transformation.

One of the pivotal strategies I employed to identify potential clients and establish my presence in Aberdeen’s fashion landscape was networking. I firmly believe that opportunities for business growth can arise from the most unexpected connections. Hence, I never pass up any opportunity to share my passion and showcase my designs to people I meet within my community, whether it be at work, in church, or through social events.

Another strategy I employed was seeking mentorship. I had the privilege of crossing paths here with an award-winning fashion designer of Nigerian origin. Recognising the immense value of collaboration and mentorship, I decided to embark on a partnership with her.

She was able to offer me invaluable advice and share her expertise. Her guidance provided light amid uncertainty, gave me clarity and confidence needed to forge ahead.

What are some policies you see there that you wish to be replicated for Nigerian entrepreneurs?

While I wouldn’t necessarily categorise it as a policy, the support network provided by organisations like the UKFT (UK Fashion and Textile Association) here in the UK is something I believe could greatly benefit Nigerian entrepreneurs. What sets organisations like UKFT apart is their commitment to fostering the growth and success of fashion businesses.

One aspect I find particularly inspiring is their comprehensive support system for members. As a member, you have access to a wealth of resources and opportunities designed to help your business thrive. They offer a diverse range of workshops and networking events that not only enhance your skills but also connect you with like-minded professionals in the industry.

Another essential service they offer is guidance on policy and legislation, ensuring that entrepreneurs are well-informed and compliant with industry regulations. This proactive approach helps prevent unnecessary legal complications and allows business owners to focus on their creative endeavours.

Perhaps one of the aspects I’d love to see replicated most in Nigeria is their commitment to local textile materials. UKFT organises fairs where entrepreneurs can access and purchase the latest textile materials locally, promoting the use of domestic resources and boosting the local economy.

In Nigeria where entrepreneurship is thriving, having a similar support network and access to resources could be transformative for our Fashion Industry. It would empower entrepreneurs, nurture talent, and ultimately contribute to the growth and global recognition of Nigerian fashion. While the specific policies may differ, the underlying principle is clear.

 

You have a degree in International Relations and Affairs, what are some policies that government can put in place for ease of international business/partnership for entrepreneurs?

Trade is central to lowering poverty and countries that are open to international trade tend to grow faster, innovate and improve productivity. Policies I’d like to see implemented in Nigeria include reducing trade barriers (especially within the ECOWAS region to facilitate cross-border trade), simplifying customs procedures, and providing incentives for foreign investment, and fostering diplomatic relations and agreements that promote cross-border collaboration.

What motivated you to go into fashion designing and how long have you been in the business?

My journey into fashion designing was inspired by a deep appreciation for the artistry and creative expression that it offers. To me, fashion design is not just about clothing; it’s a canvas for translating thoughts, imagination, and emotions into tangible, wearable forms of art.

My passion for this craft was nurtured during my early years as I had an aunt who was an accomplished fashion designer and observing her work and the intricate craftsmanship involved captivated my young mind. I found myself drawn to the idea of creating and recreating garments and styles, which marked the beginning of my journey in fashion design.

As for my years in the business, I’ve had the privilege of being in this creative field, learning, evolving, and creating for about a decade.

What is your most memorable experience since you started your business?

One of the most unforgettable moments in my journey as a fashion designer occurred when I received the invitation to showcase my brand at the upcoming Aberdeen Fashion Week later this year. It was a surreal and humbling experience, especially when I reflect on my early days in the industry.

I vividly recall a defining moment from my past – accompanying one of my mentors to the Lagos Fashion Week. At that time, I was astounded by the sheer artistry and creativity displayed by the accomplished and talented fashion designers who graced the event. It was an overwhelming experience that left a lasting impression on me.

Now, to have reached a point in my career where I am invited to showcase my own brand on an international stage is a dynamic and exhilarating feeling. It’s a testament to the hard work, dedication, and creative vision that have propelled me forward in the world of fashion.

This upcoming opportunity at Aberdeen Fashion Week symbolises not only personal growth but also the endless possibilities that exist within the fashion industry. It’s a reminder that dreams can indeed become a reality with perseverance and a relentless pursuit of one’s passion. I look forward to this remarkable showcase and all the new horizons it promises to open for me.

Where do you see the Nigerian fashion industry in the next 10 years?

In the next 10 years, I envision a remarkable and unprecedented growth trajectory for the Nigerian Fashion Industry. Similar to the phenomenal global acceptance of Nigerian music in recent times, I foresee Nigerian-made outfits making waves on an international scale. This vision is fuelled by the exceptional talent and creativity of a new generation of fashion designers emerging in Nigeria.

With designers like VeeKee James, Prudential, Precious, and many others leading the way, the Nigerian fashion industry is poised to take the world by storm. These visionaries are not only pushing the boundaries of creativity but also embracing innovation in fashion design.

Furthermore, Nigeria’s rich cultural heritage and diverse traditions provide a deep well of inspiration that sets the country apart in the world of fashion. As global fashion trends continue to evolve, the unique blend of tradition and modernity that characterises Nigerian fashion will find an enthusiastic and ever-expanding audience worldwide.

What is your plan for the coming years; are you working on any partnership with any brand or designer?

In the coming years, I have an exciting plan for my brand. We are currently in the process of transitioning from exclusively offering custom-made outfits to introducing a line of Ready-to-Wear Outfits. This new direction in our business is a testament to our commitment to evolving with the ever-changing demands of the fashion industry. We have been hard at work creating collections that we are incredibly proud of, and we are eager to unveil them to the world by October.

Additionally, we have ambitious goals of making our brand more accessible to a wider audience. To achieve this, we are actively working towards establishing partnerships with major fashion retailers here in Scotland. While it’s undoubtedly a challenging endeavour, we firmly believe in the possibilities and the potential to expand our brand’s reach and impact.

We are excited to see where this journey takes us and look forward to sharing our new collections with the fashion-savvy audience in Scotland and beyond.

What would you do differently if you had the opportunity to go back to when you began your business?

If I had the opportunity to go back to when I began my business, one thing I would do differently is to embrace the opportunity to take on more trainees earlier in my journey. I’ll admit, I was initially hesitant due to hearing about the challenges others had faced with similar programs. However, when I eventually decided to offer training opportunities, I found it to be an incredibly fulfilling and rewarding experience.

The ability to provide aspiring individuals with life-changing skills and income-earning opportunities is something I deeply value. In a country like Nigeria, where unemployment rates are a pressing concern, offering training and mentorship programs becomes not just a business initiative but also a way to contribute positively to society.

In hindsight, I recognise the immense impact that early investment in training and mentorship programs could have had, both on my business and on the lives of those I’ve had the privilege to mentor. It’s a decision I’m grateful to have made, and I’m excited to continue creating opportunities for growth and learning in the future.

What is your advice to entrepreneurs that are planning to relocate their business to other countries?

Relocating a business to another country can be a significant undertaking, but with careful planning and preparation, it can also be a rewarding endeavour. Key pieces of advice I will offer to entrepreneurs considering such a move will be to conduct extensive research on the target market in the new country. Understand the local business landscape, consumer behaviour, regulatory requirements, and potential competitors. This knowledge will help them make informed decisions.

Another advice is to establish a network of contacts and potential partners in the new country. Attend industry events, join local business associations, and seek out mentors who can provide guidance and support.

Remember that international expansion can offer exciting opportunities for growth, but it also comes with risks. It’s essential to have a well-thought-out business plan, a clear understanding of the new market, and a willingness to learn and adapt. Seek advice from those who have experienced similar transitions, and don’t rush the process. With the right preparation and mind set, relocating your business to another country can lead to great success.

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