World Wrestling Entertainment (NYSE:WWE) rose almost 1% in after hours trading after CEO Nick Khan said the company is seeing “robust” interest in its sales process.

“We are quite pleased with what the marketplace has told us,” Khan said in an interview with CNBC.

The comments come after CNBC described the WWE sales process as “pretty hot and heavy” on Tuesday and said it’s moving along with multiple suitors interested in the business.

Bloomberg last month reported that WWE and Executive Chairman Vince McMahon is pushing to get up to $9 billion for a possible sale of the wrestling company.

Early last month Khan said that he believed the WWE sale process would be pretty fast and that McMahon was not opposed to a sale of the iconic wrestling company.

On Thursday Khan said he still believed it would be a quick sales price, though he’s not sure on an actual timeline. Khan also said h he expected he would begin negotiations on TV rights this weekend during WrestleMania in Los Angeles.

World Wresting (WWE) short interest is 21%.

Also see SA contributor Colin Tedards’ piece from earlier this month entitled “Ranking The WWE Buyout Options.”