What are the 4 types of digital  marketing?

Digital Marketing is any form of marketing that involves the use of digital technologies such as computers, smartphones, tablets, the internet, and other digital media and platforms. It typically includes activities like SEO, content marketing, social media marketing, pay-per-click (PPC) advertising, online advertising, affiliate marketing, email marketing, and influencer marketing.

1. Content Marketing: Using content such as articles, videos, podcasts and infographics to engage customers and promote a brand.

Content marketing is a type of digital marketing that involves creating, publishing, and distributing content on the web for promoting a brand, product, or service. Content marketing can include different types of content such as blog posts, videos, podcasts, ebooks, and infographics. The goal of content marketing is to drive brand awareness, generate leads, build relationships with customers, and ultimately, drive sales.

2. Search Engine Optimization (SEO): Optimizing website content and structure to rank high in search engine results.

Search engine optimization (SEO) is the process of optimizing web pages and their content to be more easily discovered by search engines like Google, Bing, and Yahoo. SEO involves techniques such as keyword research, link building, and content optimization that are used to increase visibility and rankings within search engine results. When a web page is optimized for search, it is more likely to appear in search engine results and will therefore receive more traffic.

3. Social Media Marketing: Leveraging social media platforms such as Facebook, Twitter, Instagram, and YouTube to reach potential customers.

Social medl Examples of social media marketing include:

• Creating and participating content on gregarious media platforms similar as Facebook, Twitter and LinkedIn. 

• Running paid advertising juggernauts on gregarious media.

• Creating social media-specific campaigns, such as running a contest on Twitter or Instagram.

• Engaging with customers and responding to their questions on social media.

• Leveraging influencers to promote your product or service.

• Creating and participating vids on platforms like YouTube and Instagram. 

4. Pay-Per-Click (PPC) Advertising: Placing ads on search engines and other websites to generate leads and sales.

1. Google Ads: Google Ads is the most popular PPC advertising platform. It allows businesses to create targeted campaigns based on keywords, locations, and other criteria.

2. Facebook Ads: With the largest social media platform in the world, Facebook Ads offer a great opportunity for businesses to reach their desired audience.

3. Bing Ads: Bing Ads is Microsoft’s answer to Google Ads, offering a similar platform that allows businesses to create display and search-based campaigns.

4. Yahoo! Ads: Yahoo! Ads is a platform that allows businesses to display their ads on Yahoo!’s search engine and other Yahoo! websites.

5. LinkedIn Ads: LinkedIn Ads allows businesses to target their ads to a specific audience of professionals and executives.