ID PR, the Hollywood advertising powerhouse, has lost three of its top executives.
Variety has understood that senior vice president Jillian Roscoe & vice presidents Rachel Karten & Lindsay Krug have left the organization.
Roscoe began her work at ID in New York City two decades ago and is currently embarking on an unknown solo enterprise. She has not declared which of her ID clients — Jim Parsons, David Duchovny, Jeremy Allen White, Judy Greer, & James Marsden are among the notables – will carry on with her.
Karten and Krug have been at ID for 16 years & are partnering on a new firm. They’re know for their representation of Hannah Einbinder, Martha Plimpton, Julia Louis-Dreyfus, Tracee Ellis Ross, Uzo Aduba, John Cho, Emily Hampshire, D’Arcy Carden, and Niecy Nash-Betts. Still, they have yet to declare who will join them in their new outfit.
Kelly Bush Novak founded ID in 1993. She serves as CEO; Mara Buxbaum is the president. The company of hundred employees is an office in Los Angeles. It also has a headquarters in New York City.
“It’s both bittersweet and satisfying to see Jillian, Lindsay & Rachel, who began their careers as attendants at ID, launch their next phase. We wish them every success & happiness,” in a joint statement to Variety said the Novak and Buxbaum.
“After a brief experience in consumer PR at Weber Shandwick, ID was my second job after college,” Roscoe said in a statement. For the past 20 years, this has stood as my home. I got married while here & had a kid, & it’s been such a wonderful atmosphere in which to grow and flourish. I thank Kelly and Mara for their continued and immeasurable support, and I’m eager for what’s next to come.”
On Friday afternoon: Karten and Krug also released a statement to Variety,
At the exact time, Amanda Horton had been with ID as a director for less than two years, tells Variety she also newly exited. She persists in repping longtime client Chloë Sevigny and “Euphoria” actor Chloe Cherry and Dasha Nekrasova beneath her banner ALH PR.
ID’s roster is made up of a who’s-who across enjoyment, sports, and technology, including Sean Penn, Elliot Page, Janelle Monáe, Taika Waititi, Christopher Nolan, Ben Stiller, Michelle Williams, Alejandro González Iñárritu, Lupita Nyong’o, Jake Gyllenhaal, Andrew Garfield, Jeremy Strong, Bong Joon Ho, Lena Dunham, Rachel Weisz, Pamela Adlon, Javier Bardem, Serena Williams, Ryan Coogler, Sarah Paulson, Natasha Lyonne, Sacha Baron Cohen, Winona Ryder, Martha Plimpton, Busy Philipps, Nick Kroll, and Mandy Moore. Content customers include Searchlight Pictures, Apple TV+, Netflix, “Yellowstone,” “The Banshees of Inisherin” & “1923.”
ID collaborates with Peloton, Stand Up 2 Cancer, Nintendo, the NAACP Legal Defense Fund, and PFLAG.
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Ann Power launched the award-winning Powerhouse PR in 2009. Powerhouse PR is a public relations and digital agency that provides a broad range of services. We work with a portfolio of national and global brands. We operate in various industries and are know for our creative thinking and for producing solutions that matter to our clients.
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