Tiktok lunched Brand Safety Center
TikTok has announced the official launch of a Brand Safety Center on the platform in an effort to expand its safety efforts.
TikTok explained in a news release that the purpose of the resource page was to outline the company’s commitment to becoming “the safest, most trusted entertainment platform for people and brands.”
The Safety Center site containsthe following six areas:
1. TikTok’s mission
2. Latest announcements
3. Partnerships and certification
4. Transparency
5. Success Stories
6. watch and learn section.
According to the news release, “there is no final destination to reach when it comes to brand safety.”TikTok will continue to adjust to any online and offline modifications.
In a recent update, TikTok announced that users will now be able to upload videos that are up to ten minutes long.
That is a significant advance from TikTok’s decision in July to increase video length from 60 seconds to three minutes.
Drew Kirchhoff, the product manager for TikTok at the time, stated that although creators were skilled at connecting stories with multiple parts, they frequently expressed a desire for more time to show cooking demonstrations, beauty tutorials, educational lessons, and other similar content on the platform.
It’s possible that the introduction of longer videos is an effort to compete more effectively with platforms like Instagram and YouTube, which have embraced long-form content. New in-stream advertising placements may also result, assisting brands and creators in monetizing their platform presence.
Instagram has recently made it clear that they want to concentrate more on video content. In 2021, Instagram video took the place of IGTV and allowed users to upload content to their feeds that was up to 60 minutes long.
Users can upload videos on YouTube that are up to 15 minutes long by default, and verified accounts can upload videos that are up to 12 hours long or have a file size of 256 GB, whichever is less.
In Hootsuite’s report on social trends for 2022, 70% of marketers thought that Instagram was the best platform for achieving their business goals in 2021, while 34% said TikTok and 24% said Instagram.
TikTok, on the other hand, saw the greatest year-over-year growth, surpassing Snapchat in its effectiveness by 700%. TikTok is likely to challenge these other platforms head-on if that rapid expansion continues.
How TikTok will present longer-form content on its platform is still a mystery.Because TikTok’s For You Page allows for quick viewing, it would be surprising to see 10-minute videos added to the regular video feed.
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