City Series

Tucked away from the cacophony of mainstream retail, lies a hidden gem that has become a sanctuary for Italian Footwear aficionados: Avitto in Soho. This Italian footwear store, with its understated charm and exclusive collections, operates on a philosophy quite rare in today’s digital age: word of mouth is everything, and accessibility is deliberately limited. Their Instagram feed mirrors this exclusivity, being private and only accessible upon request, creating an air of mystery and anticipation.

At Avitto, the allure isn’t just in the exclusivity but in the uniqueness of their offerings. I don’t recall if this applies to all their shoes, but when I was in the store looking for boots, their styles came in sizes that were one-of-a-kind per edition. The lines I reviewed had only one shoe made per size, so when I bought my size 12s, those were the only size 12s of that boot design that will ever exist. I was buying more than just footwear; I was acquiring a piece of art that existed only for me in that size. This unique approach ensures that each customer walks away with something truly special, a treasure that can’t be found anywhere else.

The store has garnered attention not just for its marketing philosophy but also for the exceptional quality of its products. Reviews from patrons highlight the bespoke experience of purchasing “straight from Italy” shoes, praising the unique custom designs and the exceptional service provided by the staff. The sentiment echoed by many is clear: Avitto is not just a store but a destination for those in pursuit of unparalleled Italian craftsmanship in footwear.

Looking for Handmade Italian Footwear in Manhattan? Check out Avitto in Soho. was originally published in AI and Men’s Fashion on Medium, where people are continuing the conversation by highlighting and responding to this story.